St Leonards, 1590, NSW,
Australia
Adshel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adshel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Adshel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adshel has purchased the following applications: Roy Morgan Live Audience Evaluatio for Analytics and BI in 2017, Atlassian Jira Service Desk for IT Service Management in 2018, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adshel is running and its propensity to invest more and deepen its relationship with Roy Morgan , Atlassian , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adshel revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adshel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Roy Morgan | Legacy | Roy Morgan Live Audience Evaluatio | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Adshel implemented Roy Morgan Live Audience Evaluatio within an Analytics and BI context to combine audience intelligence with its out of home inventory. Adshel deployed Roy Morgan Live Audience Evaluatio to support geo-location profiling and more precise location targeting across commute routes and retail locations in Australia.
Module usage of Roy Morgan Live Audience Evaluatio is inferred from the LIVE | WORK | SHOP and Helix LIVE partnership, indicating capabilities for audience segmentation, geo-location audience profiling, and location-level audience scoring that align with Analytics and BI workflows. Configuration focused on aligning Roy Morgan demographic and behavioral cohorts with Adshel site inventories to enable segment-based planning and audience-driven site selection.
The implementation integrated Adshel’s OOH network data with Roy Morgan LIVE and Helix datasets, creating data fusion pipelines and unified audience profiles used by media planning and campaign targeting teams. Operational coverage centered on Australian commute and retail zones, supporting media planning, location targeting, and campaign setup across Adshel’s network.
Governance emphasized shared audience definitions and data schema alignment between Adshel and Roy Morgan, with rollout coordinated through Adshel’s planning and operations teams to operationalize location-targeted workflows and audience-based site selection.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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