Adstream
7th Floor, Berkshire House 168-173 High Holborn,
London, WC1V 7AA,
United Kingdom
London, WC1V 7AA,
United Kingdom
44 20 7539-8400
Professional Services
Adstream Technographics
Adstream Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adstream and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 166 Adstream employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adstream has purchased the following applications: SAP Business One for ERP Financial in 2016, BambooHR ATS for Applicant Tracking System in 2019, Drift AI Chatbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adstream is running and its propensity to invest more and deepen its relationship with SAP , BambooHR , ADP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adstream revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adstream intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adstream Tech Stack and Enterprise Applications
Adstream ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Adstream implemented SAP Business One as its ERP Financial application to provide centralized financial management and reporting. The engagement delivered end-user SAP Business One and company integrations support, with a focus on training users and producing supporting documentation for operational teams.
Implementation work centered on configuring core ERP Financial capabilities within SAP Business One, including chart of accounts design, general ledger configuration, accounts payable and accounts receivable workflows, and tax setup consistent with standard financial controls. Configuration also included customized reporting structures and Crystal Reports layout support to align transactional data with corporate financial processes.
The team provided ongoing integration support for all of Adstream’s corporate integrations while working directly with the development team and end users to implement new solutions. Business and functional specifications were gathered and translated into detailed design documents, and the build and implementation of projects were coordinated through those specifications. Reporting and analytics responsibilities included preparing and maintaining reports in Sharperlight and SQL, and producing Crystal Reports layouts for distribution to finance and operational stakeholders.
Governance activities emphasized documentation, end-user training, and a coordinated build-to-deploy workflow to manage changes within SAP Business One. Support included creating training materials and operational runbooks to sustain the SAP Business One environment and to govern future enhancements across finance and related business functions.
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Adstream HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BambooHR | Legacy | BambooHR ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Adstream implemented BambooHR ATS on their website, deploying the BambooHR ATS Applicant Tracking System to manage public job postings and capture applicant flows from the company careers page. The implementation positions the BambooHR ATS as the primary recruiting application for Adstream, centralizing job requisitions and candidate intake for the HR and recruitment functions within the organization.
The deployment emphasizes core Applicant Tracking System capabilities, including job posting management, candidate profile and resume storage, applicant tracking across hiring stages, interview scheduling workflows, and offer progression controls. Governance is managed through HR and hiring manager account roles and centralized hiring workflows to maintain consistent requisition ownership and applicant status tracking across recruitment activities.
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Core HR | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2013 | 2013 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Adstream AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Adstream deployed Drift AI Chatbot on its public website. Adstream, a United Kingdom professional services firm with 166 employees, embedded Drift AI Chatbot as a site-level conversational layer in the Chatbots and Conversational AI category to handle inbound visitor engagement and initial customer interactions.
The Drift AI Chatbot implementation centers on configurable conversational playbooks, automated lead qualification flows, context-aware response generation, session tracking, and bot-to-human handoff to route complex inquiries to sales or support teams. Operational coverage is web channel focused, supporting marketing, sales, and customer support functions with governance conducted through playbook and content management, iterative script updates, and defined handoff rules for live agent escalation.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Adstream Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Adstream Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Adstream CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2016 | 2016 |
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Adstream ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Adstream PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Adstream IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Adstream CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Adstream
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Manager | Manager | Finance | |
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Group Financial Controller | Director | Finance | |
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Credit Controller | Director | Finance | |
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People and Culture Manager | Manager | HR | |
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Global People & Culture Director | Director | HR | |
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Chief Financial Officer | CXO | Finance | |
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Director of Finance - North America & UK | Director | Finance | |
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Director Global Operations | Director | Finance | |
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Apps Being Evaluated by Adstream Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adstream IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adstream digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Adstream Technographics
Adstream is a Professional Services organization based in United Kingdom,
with around 166 employees and annual revenues of $9.0 million.
Adstream operates a diverse technology stack with applications such as
SAP Business One, BambooHR ATS and Drift AI Chatbot,
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
Adstream has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, BambooHR and Drift.
Adstream recently adopted applications including
Rocket.chat in 2021, Algolia Search in 2021 and Ceros Studio in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adstream’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adstream’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adstream technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.