London, EC3N 1LS,
United Kingdom
Advantage Business Systems Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Advantage Business Systems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 29 Advantage Business Systems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Advantage Business Systems has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, ResponseTap for Call Tracking and Recording in 2014, WhosOn Hybrid Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advantage Business Systems is running and its propensity to invest more and deepen its relationship with Microsoft , Coreix , ResponseTap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advantage Business Systems revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advantage Business Systems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| ResponseTap | Legacy | ResponseTap | Call Tracking and Recording | CRM | n/a | 2014 | 2014 | In 2014, Advantage Business Systems implemented ResponseTap. ResponseTap is a Call Tracking and Recording application deployed on their website to capture inbound call events and attribute phone leads to digital sessions. The deployment leverages standard Call Tracking and Recording capabilities such as dynamic number insertion, call recording, and session level attribution to link web touchpoints with phone conversions. Operational scope focuses on marketing and sales functions, routing website driven calls into existing inbound sales workflows and providing recorded call audio for lead qualification and coaching. Governance and process changes center on centralized call data access, retention and recording access workflows to support campaign attribution and sales follow up. ResponseTap is configured to surface call analytics to marketing for campaign analysis and to sales for lead management and follow up. | |
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Call Tracking and Recording | CRM |
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2023 | 2023 |
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Customer Engagement | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2023 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Parker Software | Legacy | WhosOn Hybrid Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 | In 2020, Advantage Business Systems deployed WhosOn Hybrid Chat on its public website. WhosOn Hybrid Chat is implemented as a web-embedded conversational layer that combines automated conversational agents with live agent escalation, reflecting core capabilities of the Chatbots and Conversational AI category. The deployment is focused on customer-facing engagement, providing a session-based chat widget that initiates conversations, captures visitor context, and routes interactions to support or sales staff as needed. Operational ownership is centered on customer service and digital marketing functions, with configuration oriented toward scripted bot flows, session handoff and queueing workflows typical for web chat implementations. The Advantage Business Systems WhosOn Hybrid Chat Chatbots and Conversational AI relationship positions the application as the primary instrument for web-based lead capture and customer support interactions on the company website, implemented at the site level rather than as an internal back-office platform. |
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2023 | 2023 |
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