Grimsby, DN32 0LW,
United Kingdom
Advantage Finance Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Advantage Finance and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Advantage Finance employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advantage Finance has purchased the following applications: Experian Ascend Analytical Sandbox for Customer Analytics in 2023, LexisNexis RiskNarrative for AML, Fraud and Compliance in 2022, Intuit Mailchimp Mandrill for Transactional Email in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advantage Finance is running and its propensity to invest more and deepen its relationship with Experian , Feefo , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advantage Finance revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advantage Finance intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Experian | Legacy | Experian Ascend Analytical Sandbox | Customer Analytics | CRM | n/a | 2023 | 2023 |
In 2023, Advantage Finance deployed Experian Ascend Analytical Sandbox to support credit scoring and risk modelling for its UK motor finance operations. The deployment used Experian Ascend Analytical Sandbox alongside Ascend Intelligence Services Challenger to build, evaluate, and validate machine learning scorecards within Customer Analytics workflows for credit decisioning.
Implementation centered on model development and rapid productionization, using the Analytical Sandbox for iterative experimentation and the Challenger service for head to head model comparison, with successful models moved into Advantage Finance's platform during 2023. The program targeted credit scoring and risk modelling business functions across the motor finance portfolio in the United Kingdom, with governance oriented around controlled sandbox testing and phased rollout. Reported outcomes from the engagement include an 11% uplift in predictive power and a 20% reduction in bad rates.
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis RiskNarrative | AML, Fraud and Compliance | TRM | n/a | 2022 | 2022 |
In 2022, Advantage Finance deployed LexisNexis RiskNarrative across key fraud decisioning and customer onboarding workflows. Advantage Finance uses LexisNexis RiskNarrative in the AML, Fraud and Compliance category to support credit risk, fraud operations, and onboarding functions, with deployment centered on rule orchestration and decision automation within those business functions.
The implementation leverages the LexisNexis RiskNarrative App Store and an existing data integration with Cifas, enabling Advantage Finance to build customizable rules and decisioning around the Cifas National Fraud Database. Configuration focused on reusable decision logic and highly targeted rules authored by the credit risk team, automating checks that feed into application accept, review, or decline paths and reducing manual adjudication steps.
Operational coverage concentrated on the credit risk and onboarding teams under the stewardship of the director of credit risk, with LexisNexis Risk Solutions providing the platform integration and prebuilt data connectivity to Cifas. Advantage Finance reported increased operational efficiencies and a positive impact on the customer experience, and the deployment established a governance pattern for rule lifecycle management, ongoing tuning, and continued vendor collaboration.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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