London, SW6 6AW,
United Kingdom
Advantage Utilities Technographics
Advantage Utilities Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advantage Utilities and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Advantage Utilities employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advantage Utilities has purchased the following applications: Microsoft 365 for Collaboration in 2018, Infinity Call Tracking for Call Tracking and Recording in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advantage Utilities is running and its propensity to invest more and deepen its relationship with Microsoft , Infinity Tracking , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advantage Utilities revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advantage Utilities intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advantage Utilities Tech Stack and Enterprise Applications
Advantage Utilities Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Advantage Utilities implemented Microsoft 365. Advantage Utilities uses Microsoft 365, a Collaboration application, to support internal communication and productivity functions across its two-person UK operation.
The Microsoft 365 deployment is surfaced on the company website, indicating a cloud subscription model for email and collaboration services. The implementation leverages core Microsoft 365 capabilities commonly associated with the Collaboration category, including Exchange Online for email, SharePoint and OneDrive for document management and file sharing, and Microsoft Teams for real-time chat and meetings. Administrative control is maintained at the tenant level with account provisioning and basic security and access controls typical for small business deployments, aligning Microsoft 365 to Advantage Utilities internal communication, document collaboration, and productivity workflows.
|
Advantage Utilities CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infinity Tracking | Legacy | Infinity Call Tracking | Call Tracking and Recording | CRM | n/a | 2020 | 2020 |
In 2020, Advantage Utilities implemented Infinity Call Tracking on its website. Infinity Call Tracking is a Call Tracking and Recording application used to capture and record inbound calls driven by site traffic, and to attribute those calls to digital channels for marketing and customer enquiry analysis. The implementation is web focused, leveraging a site tag and a cloud hosted control plane to inject trackable numbers and persist session level attribution across visits.
Configuration emphasized core modules typical of the Call Tracking and Recording category, including dynamic number insertion, call recording, session level attribution, caller metadata capture, and analytics dashboards accessed through Infinity Call Tracking. Operational responsibility sits with a small internal operator, the solution routes website originated calls to Advantage Utilities phone endpoints and supports marketing and customer service workflows on the UK site. The rollout scope is limited to the public website and a single administrative console, reflecting the companys small headcount and the lightweight nature of the deployment.
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Advantage Utilities IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Advantage Utilities implemented Microsoft Azure Cloud Services as Application Hosting and Computing Services to host its public website. Advantage Utilities uses Microsoft Azure Cloud Services to provision web hosting, managed compute and storage resources that support the company website and public-facing web assets on its UK domain.
The implementation is focused on application hosting for the company website, providing runtime for web pages, content delivery and basic cloud infrastructure management consistent with Application Hosting and Computing Services. Operational scope is limited to the organisation's United Kingdom website presence, with governance centered on the hosted environment and standard cloud operational controls such as provisioning, configuration management, scaling and managed platform updates.
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Advantage Utilities
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Advantage Utilities Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||