Houston, 77024, TX,
United States
Advertas Technographics
Advertas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advertas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Advertas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advertas has purchased the following applications: Formilla.com for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2019, Freshsales (formerly Freshworks CRM) for CRM, Sales Engagement in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advertas is running and its propensity to invest more and deepen its relationship with Formilla.com , Microsoft , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advertas revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advertas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advertas Tech Stack and Enterprise Applications
Advertas AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Formilla.com | Legacy | Formilla.com | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Advertas implemented Formilla.com as its Chatbots and Conversational AI solution on its public website. The deployment centers on a web embedded Formilla.com chat widget to handle inbound visitor inquiries and enable real time conversational engagement for a professional services firm with approximately 15 employees.
Implementation emphasizes standard chat capabilities common to the Chatbots and Conversational AI category, including live chat sessions, automated messaging workflows, visitor session tracking, and lead capture forms, all configured within Formilla.com. Operational scope is the company website and related customer engagement touchpoints, with administrative controls for message templates, availability scheduling, transcript review, and built in analytics instrumentation in Formilla.com to monitor chat activity and support small team operations.
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Advertas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Advertas implemented Microsoft 365 for Collaboration to support communications and document management across the organization. Advertas is a United States based professional services firm with 15 employees, and Microsoft 365 functions as the primary collaboration platform for internal and client-facing work.
The implementation leverages Microsoft 365 services such as Exchange Online for hosted email, Microsoft Teams for synchronous chat and meetings, SharePoint and OneDrive for document storage and site content, and Office client applications for authoring and editing. Configuration reflects a small business cloud tenancy with tenant-level administration, user licensing assignments, and identity and access management through Azure Active Directory as part of the Microsoft 365 environment.
Using Microsoft 365 on their website, Advertas surfaces collaboration and content workflows externally while relying on the platform for marketing communications, client correspondence, and remote team coordination. Governance is centered on centralized user provisioning and mailbox and file permission controls, aligning core business functions in communications, content management, and client services to the Collaboration platform.
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Advertas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshsales (formerly Freshworks CRM) | CRM, Sales Engagement | CRM | n/a | 2018 | 2018 |
In 2018, Advertas implemented Freshsales (formerly Freshworks CRM) to support its sales function, deploying the Freshsales platform as the primary customer relationship tool for the 15-person professional services firm. The deployment centered on capabilities aligned with the CRM,Sales Engagement category, centralizing contact and pipeline management, activity tracking, and basic task automation to structure day-to-day sales operations.
Advertas reported that the onboarding and implementation was very easy, and operationalized a lightweight rollout pattern where every new salesperson receives a 30 minute onboarding session, with 20 minutes devoted to business processes and 10 minutes to Freshsales usage expectations. This created a simple governance model focused on seat-based rollout and standardized usage guidelines, and leveraged typical CRM modules such as contact management, pipeline stages, email activity tracking, and sales engagement workflows to align seller activity with Advertas business processes.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Advertas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Advertas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Advertas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Advertas
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Advertas Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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