AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Advertas Tech Stack and Enterprise Applications

Advertas AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Formilla.com Legacy Formilla.com Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
In 2019 Advertas implemented Formilla.com as its Chatbots and Conversational AI solution on its public website. The deployment centers on a web embedded Formilla.com chat widget to handle inbound visitor inquiries and enable real time conversational engagement for a professional services firm with approximately 15 employees. Implementation emphasizes standard chat capabilities common to the Chatbots and Conversational AI category, including live chat sessions, automated messaging workflows, visitor session tracking, and lead capture forms, all configured within Formilla.com. Operational scope is the company website and related customer engagement touchpoints, with administrative controls for message templates, availability scheduling, transcript review, and built in analytics instrumentation in Formilla.com to monitor chat activity and support small team operations.
Advertas Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2019 2019
In 2019, Advertas implemented Microsoft 365 for Collaboration to support communications and document management across the organization. Advertas is a United States based professional services firm with 15 employees, and Microsoft 365 functions as the primary collaboration platform for internal and client-facing work. The implementation leverages Microsoft 365 services such as Exchange Online for hosted email, Microsoft Teams for synchronous chat and meetings, SharePoint and OneDrive for document storage and site content, and Office client applications for authoring and editing. Configuration reflects a small business cloud tenancy with tenant-level administration, user licensing assignments, and identity and access management through Azure Active Directory as part of the Microsoft 365 environment. Using Microsoft 365 on their website, Advertas surfaces collaboration and content workflows externally while relying on the platform for marketing communications, client correspondence, and remote team coordination. Governance is centered on centralized user provisioning and mailbox and file permission controls, aligning core business functions in communications, content management, and client services to the Collaboration platform.
Advertas CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshsales (formerly Freshworks CRM) CRM, Sales Engagement CRM n/a 2018 2018
In 2018, Advertas implemented Freshsales (formerly Freshworks CRM) to support its sales function, deploying the Freshsales platform as the primary customer relationship tool for the 15-person professional services firm. The deployment centered on capabilities aligned with the CRM,Sales Engagement category, centralizing contact and pipeline management, activity tracking, and basic task automation to structure day-to-day sales operations. Advertas reported that the onboarding and implementation was very easy, and operationalized a lightweight rollout pattern where every new salesperson receives a 30 minute onboarding session, with 20 minutes devoted to business processes and 10 minutes to Freshsales usage expectations. This created a simple governance model focused on seat-based rollout and standardized usage guidelines, and leveraged typical CRM modules such as contact management, pipeline stages, email activity tracking, and sales engagement workflows to align seller activity with Advertas business processes.
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2019 2019
Advertas PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
Advertas IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2021 2021
Advertas CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Advertas

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Advertas Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Advertas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Advertas digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Advertas Technographics
Advertas is a Professional Services organization based in United States, with around 15 employees and annual revenues of $1.0 million.
Advertas operates a diverse technology stack with applications such as Formilla.com, Microsoft 365 and Freshsales (formerly Freshworks CRM), covering areas like Chatbots and Conversational AI, Collaboration and CRM, Sales Engagement.
Advertas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Formilla.com, Microsoft and Freshworks.
Advertas recently adopted applications including Microsoft Clarity in 2021, Amazon SES in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Advertas’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Advertas’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Advertas technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.