ADVFN
Essex Technology Centre Ongar Business Centre Suite 28 The Gables, Fyfield, Essex,
Ongar, CM5 0GA,
United Kingdom
Ongar, CM5 0GA,
United Kingdom
44 20 3879-4460
Banking and Financial Services
ADVFN Technographics
ADVFN Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ADVFN and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38 ADVFN employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ADVFN has purchased the following applications: Workable ATS for Applicant Tracking System in 2018, GumGum for Artificial Intelligence Marketing in 2020, Tableau for Analytics and BI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ADVFN is running and its propensity to invest more and deepen its relationship with Workable , GumGum , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ADVFN revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ADVFN intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ADVFN Tech Stack and Enterprise Applications
ADVFN HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, ADVFN implemented Workable ATS. Workable ATS was embedded on ADVFN's website to centralize job postings and capture candidate applications directly from the corporate careers pages, providing a single application intake for recruiting activity.
The deployment uses standard Applicant Tracking System functionality to manage job requisitions, applicant tracking, candidate pipelines, interview scheduling, and offer workflow, aligning recruiting and HR workflows for a 38 person financial services firm. Operational ownership is concentrated in ADVFN's HR and hiring managers, with configuration focused on role posting, pipeline stages, and centralized candidate records to standardize hiring governance and interview processes.
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ADVFN AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, ADVFN implemented GumGum on its website. GumGum, an Artificial Intelligence Marketing application, is deployed on ADVFN's web properties to support online advertising and marketing functions for the UK based financial markets portal. The deployment is site-facing and focused on ad delivery and content-level targeting within ADVFN's web pages.
Configuration centered on contextual analysis and creative placement capabilities consistent with Artificial Intelligence Marketing solutions, including semantic contextual targeting, in-screen advertising placements, and automated ad decisioning tied to page content. Operational ownership is aligned with digital marketing and ad operations teams who manage tag deployment, campaign configuration, and ongoing campaign governance. The implementation is scoped to the ADVFN website and is embedded into existing web ad operations workflows and content publishing processes.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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ADVFN Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, ADVFN embedded Tableau on its website to deliver interactive market data visualizations and investor-facing analytics. Tableau functions as the Analytics and BI layer for publishing interactive dashboards, charts, and data visualizations that surface pricing, historical trends, and curated financial metrics. This deployment aligns ADVFN Tableau Analytics and BI with the company business function of market data presentation and investor engagement.
Implementation focused on embedding Tableau dashboards into public web pages with configured interactivity, filtering, and visualization modules, and on establishing content publishing workflows managed by the market-data and editorial teams. Operational scope is website-facing, affecting product, editorial, and market-data functions rather than back office systems. Architecturally the solution surfaces Tableau visualizations within ADVFN's front end using standard web embedding patterns to integrate dashboards into site pages while relying on internal data pipelines to populate visualizations.
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ADVFN Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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ADVFN CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2022 | 2022 |
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ADVFN TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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ADVFN IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ADVFN
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ADVFN Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ADVFN IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ADVFN digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD ADVFN Technographics
ADVFN is a Banking and Financial Services organization based in United Kingdom,
with around 38 employees and annual revenues of $12.0 million.
ADVFN operates a diverse technology stack with applications such as
Workable ATS, GumGum and Tableau,
covering areas like Applicant Tracking System, Artificial Intelligence Marketing and Analytics and BI.
ADVFN has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workable, GumGum and Tableau Software.
ADVFN recently adopted applications including
Admiral VRM Platform in 2022, Cloudflare CDN in 2021 and GumGum in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ADVFN’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ADVFN’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ADVFN technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.