Advini
L’Enclos Saint-Felix-de-Lodez,
Clermont-l'Herault, 34725,
France
Clermont-l'Herault, 34725,
France
33 4 67 88 80 00
Consumer Packaged Goods
Advini Technographics
Advini Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Advini and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 844 Advini employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Advini has purchased the following applications: SAP S/4 HANA for ERP Financial in 2023, Microsoft 365 for Collaboration in 2019, Salesforce Pardot for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Advini is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Advini revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Advini intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Advini Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Advini initiated a migration to SAP S/4 HANA under its ERP Financial program as the first and most structuring project in a broader modernization agenda. The move is framed as an ERP overhaul intended to support a rethink of transaction and operational flows across the business.
The SAP S/4 HANA implementation centers on redesigning process architecture to optimize the management of production while consolidating core financial capabilities typical of ERP Financial deployments. Internal reporting highlights workstreams for production management, material requirements planning, inventory control, order to cash and procure to pay rationalization, and master data harmonization to establish unified transactional flows. Configuration emphasis is on standard S/4 HANA finance ledgering and operational planning functions to align manufacturing operations with accounting and inventory processes.
Operational coverage is cross functional, targeting production, finance and supply chain departments, and seeks to align operational execution with decision making and reporting. The program began in 2022, expanded through audits and a framing phase in 2023, and is planned to continue through 2024 and 2025, reflecting a multi year rollout and phased implementation approach.
Governance was formalized in 2023 with a COD Operational and Decision making Committee charged with steering the rearchitecture and implementation choices. Advini positions SAP S/4 HANA to instrument transaction flows and financial control, enabling the company to rethink flow architecture and pursue optimization of production management as described in its annual report.
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ERP Financial | ERP Financial Management |
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2024 | 2025 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Advini implemented Microsoft 365 to centralize Collaboration across the organization. The cloud-hosted Microsoft 365 deployment uses a tenant-based architecture and leverages core capabilities such as Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for real-time collaboration, OneDrive for Business for endpoint file sync, and Office desktop and web applications to provide productivity and collaboration services.
Operational coverage targets corporate functions including communications, marketing, sales support, and back-office teams, and Microsoft 365 signals are present on Advini's public website indicating browser-based integration points for collaboration tooling. Governance and process controls focus on Azure Active Directory identity and access management, SharePoint site provisioning and content governance policies, and Teams lifecycle and access controls to manage collaboration sprawl. The Microsoft 365 implementation supports document lifecycle, co-authoring, internal communications, and email continuity capabilities aligned with the Collaboration category.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Advini implemented Salesforce Pardot as its Marketing Automation solution and instrumented the vendor platform on its corporate website. Advini is a France-based consumer packaged goods company and the implementation centers on marketing-driven capture and digital engagement across its site.
Salesforce Pardot was configured to support website prospect tracking and form handling, automated email nurturing campaigns, lead scoring, segmentation, and nurture workflow orchestration. The implementation emphasizes marketing campaign management, prospect lifecycle orchestration, and content-driven lead capture consistent with Marketing Automation functional patterns.
Operational scope focuses on the marketing organization and digital channels, with the corporate website as the primary data capture and engagement surface. Governance concentrates on marketing operations ownership for campaign configuration, tracking script standardization, and processes for converting tracked prospects into defined marketing workflows.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2024 | 2025 |
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IT Decision Makers and Key Stakeholders at Advini
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Advini Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Advini IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Advini digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Advini Technographics
Advini is a Consumer Packaged Goods organization based in France,
with around 844 employees and annual revenues of $320.0 million.
Advini operates a diverse technology stack with applications such as
SAP S/4 HANA, Microsoft 365 and Salesforce Pardot,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Advini has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Salesforce.
Advini recently adopted applications including
SAP S/4HANA Cloud in 2024, RISE with SAP in 2024 and SAP S/4 HANA in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Advini’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Advini’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Advini technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.