AEG Powertools
AEG Powertools Technographics
AEG Powertools Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AEG Powertools and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 AEG Powertools employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AEG Powertools has purchased the following applications: In-House ATS for Applicant Tracking System in 2015, Microsoft 365 for Collaboration in 2019, Kentico Xperience CMS for Web Content Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AEG Powertools is running and its propensity to invest more and deepen its relationship with In-House Applications , ATOSS Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AEG Powertools revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AEG Powertools intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AEG Powertools Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015 AEG Powertools deployed an In-House ATS as its Applicant Tracking System on the corporate careers site, using the In-House ATS to capture public job listings and candidate applications directly from the company website. The implementation positioned the In-House ATS as the primary recruiting application for candidate intake and vacancy publishing, aligning the application with core hiring workflows for the organization.
Configuration focused on standard Applicant Tracking System capabilities, including job requisition and posting management, web-based application forms on the careers portal, candidate profile and resume handling, workflow-driven status tracking, and interview scheduling. The In-House ATS was configured to support pipeline management and basic reporting dashboards typical of an Applicant Tracking System, enabling HR to manage opening-level workflows and candidate progression.
Deployment was executed as an internally developed web application embedded into the public careers site, with operational ownership retained by internal HR and IT stakeholders. Governance emphasized centralized applicant data management, role-based access to candidate records, and process standardization for job posting and application review, with the ATS serving as the canonical system of record for recruiting activity on the website.
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Workforce Management | HCM |
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2007 | 2008 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, AEG Powertools deployed Microsoft 365 as its Collaboration platform and is using Microsoft 365 on its website. The deployment was provisioned as a Microsoft tenant to centralize email, document sharing, and real time collaboration across its 1,000 employees in Germany. The Microsoft 365 implementation supports retail and corporate business functions including product marketing, sales, and operations.
Configuration focused on standard Collaboration capabilities, including Exchange Online for mail, SharePoint Online for document management, and Microsoft Teams for conferencing and chat, collectively forming the collaboration backbone. Identity and access are aligned with Azure Active Directory for centralized provisioning and role based access, with tenant level governance and policy controls applied to manage user lifecycle and external sharing. The rollout emphasizes workspace consolidation and standardized collaboration workflows across departments, with Microsoft 365 remaining the named application in use.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, AEG Powertools implemented Kentico Xperience CMS to power its public website. The Kentico Xperience CMS implementation is a Web Content Management deployment focused on centralized content administration, templating, and site management for the company's consumer-facing web properties.
The deployment emphasized standard Web Content Management modules including content authoring and editorial workflows, reusable page templates and layout zones, media asset management, and multilingual content support. Kentico Xperience CMS was configured with role based access controls and content staging capabilities to support editorial versioning and approvals.
Operational ownership rested with marketing and web operations teams, who used Kentico Xperience CMS to publish product pages, technical documentation, and promotional landing pages on the corporate site. The implementation aligned content governance with role based workflows and publishing schedules to coordinate updates across the website.
Architecturally the solution serves as the canonical content store for web pages and media, enabling centralized template management and consistent site rendering. Governance was adapted to the Web Content Management model by codifying editorial responsibilities, approval gates, and release processes within the Kentico Xperience CMS environment.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at AEG Powertools
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AEG Powertools Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AEG Powertools IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AEG Powertools digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AEG Powertools Technographics
AEG Powertools is a Retail organization based in Germany,
with around 1000 employees and annual revenues of $200.0 million.
AEG Powertools operates a diverse technology stack with applications such as
In-House ATS, Microsoft 365 and Kentico Xperience CMS,
covering areas like Applicant Tracking System, Collaboration and Web Content Management.
AEG Powertools has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as In-House Applications, Microsoft and Kentico Software.
AEG Powertools recently adopted applications including
Microsoft 365 in 2019, Twilio Sendgrid in 2019 and Microsoft Azure Cloud Services in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AEG Powertools’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AEG Powertools’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AEG Powertools technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.