Columbus, 43215, OH,
United States
AEP Energy Technographics
AEP Energy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AEP Energy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 AEP Energy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AEP Energy has purchased the following applications: LogMeIn BoldChat for Chatbots and Conversational AI in 2013, DocuSign eSignature for Digital Signing in 2021, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AEP Energy is running and its propensity to invest more and deepen its relationship with GoTo (formerly LogMeIn) , DocuSign , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AEP Energy revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AEP Energy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AEP Energy Tech Stack and Enterprise Applications
AEP Energy AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, AEP Energy implemented LogMeIn BoldChat on its public website. The deployment uses LogMeIn BoldChat in the Chatbots and Conversational AI category to deliver web based customer engagement for a mid market utilities provider.
The implementation centers on an embedded chat widget and the standard live chat and conversational automation capabilities associated with Chatbots and Conversational AI, including proactive chat invitations, canned responses, session transcripts, agent console functionality, and reporting instrumentation. Configuration priorities align with routing conversations to agent groups, defining business hours and queue behavior, and building reusable response libraries to handle common inquiries.
Operational ownership is focused on the web channel and contact center agents supporting customer service and sales functions. Governance activities noted include chat workflow configuration, agent training on the BoldChat console, and maintenance of conversational templates to ensure consistent handling of utility customer inquiries.
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AEP Energy Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, AEP Energy implemented DocuSign eSignature as a Digital Signing solution on its public website. The deployment provides an embedded e signature experience for customer facing contracts and consent flows, positioning DocuSign eSignature as the document signature capture layer in website customer journeys. The implementation uses standard Digital Signing capabilities such as envelope generation, signature capture, and audit trail to manage signed documents and retention.
Operational scope centers on customer engagement and commercial functions where website visitors execute agreements, with usage aligned to sales onboarding and account management processes. Governance and workflow orchestration are delivered through DocuSign eSignature configuration, leveraging role based access controls and signature sequencing typical of Digital Signing implementations. The architecture therefore reads as a website facing signing service providing secure signature capture and persistent signed document records for AEP Energy.
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AEP Energy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023 AEP Energy deployed Zoominfo Platform on its website to support Account Based Marketing. The Zoominfo Platform is instrumented at the site level to enable website visitor identification, contact and account enrichment, intent signal capture, and audience segmentation for targeted outreach. Implementation emphasizes web instrumentation and form enrichment to capture prospect signals in real time, and the Zoominfo Platform is used to operationalize account profiles and intent data for campaign targeting.
The deployment targets Marketing and Sales functions, enabling account targeting, list building, and standardized lead qualification workflows tied to demand generation activities. Governance focuses on data consistency, campaign segmentation rules, and operational processes for lead routing and sales handoff, with configuration centered on enrichment, intent-driven prioritization, and prospecting capabilities native to the Account Based Marketing category.
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CRM | CRM |
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2016 | 2016 |
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CRM, Sales Engagement | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2025 | 2025 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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AEP Energy PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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AEP Energy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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AEP Energy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AEP Energy
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CIO | CXO | IT | ||||
| IT Application Delivery Manager | Manager | IT | ||||
| Managing Director, Technology and Applications Operations | CXO | IT |
Apps Being Evaluated by AEP Energy Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||