Louisville, 40223, KY,
United States
Aetna Better Health of Kentucky Technographics
Aetna Better Health of Kentucky Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aetna Better Health of Kentucky and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Aetna Better Health of Kentucky employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aetna Better Health of Kentucky has purchased the following applications: Quadient Neopost IS-5000 for Mailing System in 2014, Adobe Experience Manager for Digital Asset Management in 2020, Twilio Segment for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aetna Better Health of Kentucky is running and its propensity to invest more and deepen its relationship with Quadient , Adobe Systems , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aetna Better Health of Kentucky revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aetna Better Health of Kentucky intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aetna Better Health of Kentucky Tech Stack and Enterprise Applications
Aetna Better Health of Kentucky ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quadient | Legacy | Quadient Neopost IS-5000 | Mailing System | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Aetna Better Health of Kentucky deployed Quadient Neopost IS-5000 as a Mailing System. The implementation was focused on the Louisville, KY mailroom department and included hands on operation of the IM5000 high volume mail handling equipment by dedicated mailroom mechanics.
Quadient Neopost IS-5000 was configured to support high volume metering, folding, inserting and sorting operations and to feed outbound member correspondence into downstream distribution channels. Distribution was routed through Pro-fax software for physical dispatch, while document composition and template generation for prior authorization correspondence was managed by a Prior Authorization Letter Writer implemented in Microsoft Access, with final documents produced via Microsoft Word and linked to QNXT records.
Operational integration included a return mail processing workflow where corrected member demographics from returned mail were entered by data entry staff into the member data workflow tied to QNXT. Governance and process design centralized mailroom mechanics, data entry responsibilities, and document composition tasks within the Louisville department, creating a defined handoff between physical mail processing and member record updates.
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Aetna Better Health of Kentucky Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Aetna Better Health of Kentucky deployed Adobe Experience Manager for Digital Asset Management on their website. The Adobe Experience Manager implementation centralizes web content and digital assets, providing managed asset libraries, content authoring and templating, metadata-driven search, and publishing workflows aligned with Digital Asset Management functional expectations. Adobe Experience Manager is used to control versioning and access permissions for web assets.
The implementation scope centers on the public website and supports marketing and member engagement functions, with editorial workflows and taxonomy governance to standardize asset tagging and approvals. Operational configuration emphasizes content author roles, approval routing, and scheduled publishing to maintain consistency across pages. Governance and rollout focused on web content teams and site editors, establishing an asset lifecycle and content stewardship processes.
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Aetna Better Health of Kentucky CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Aetna Better Health of Kentucky implemented Twilio Segment as its Customer Data Platform. The implementation is instrumented on the Aetna Better Health of Kentucky website to capture member and visitor web events and page-level interactions through client-side analytics.
The Twilio Segment deployment emphasizes web event tracking, identity stitching to assemble unified customer profiles, and configurable data routing, capabilities typical of Customer Data Platform implementations. Configuration centers on client-side tracking libraries, standardized event schemas, and destination mappings to support analytics and digital engagement workflows.
Operational coverage is focused on the Kentucky digital channel and supports business functions such as web analytics, member engagement, and marketing. Governance concentrates on event taxonomy, data quality controls, and consent-aware collection for web interactions, aligning technical instrumentation with marketing and analytics processes.
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Aetna Better Health of Kentucky IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Aetna Better Health of Kentucky CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Aetna Better Health of Kentucky
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aetna Better Health of Kentucky Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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