Thame, OX9 3WT,
United Kingdom
Affinity Trust Technographics
Affinity Trust Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity Trust and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2074 Affinity Trust employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity Trust has purchased the following applications: TribePad ATS for Applicant Tracking System in 2022, Microsoft 365 for Collaboration in 2019, Heap Analytics for Marketing Analytics in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity Trust is running and its propensity to invest more and deepen its relationship with TribePad , MHR (formerly MidlandHR) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity Trust revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity Trust intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affinity Trust Tech Stack and Enterprise Applications
Affinity Trust HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
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Core HR | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2022 | 2022 |
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Affinity Trust Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Affinity Trust implemented Microsoft 365 for Collaboration. Publicly visible artifacts on the Affinity Trust website indicate Microsoft 365 is in use as part of the organization’s Collaboration tooling.
Microsoft 365 provides Collaboration capabilities typical for healthcare settings, including Exchange Online email, SharePoint Online document management, Microsoft Teams communication, and OneDrive file storage, which map to secure team collaboration, document versioning, and synchronous communication workflows.
The deployment is consistent with a tenant-based Microsoft 365 architecture, consolidating identity and access through Azure Active Directory and centralizing content and communication services for clinical and administrative use across the United Kingdom operations.
Governance for a 2,074 employee UK healthcare organization using Microsoft 365 Collaboration would be expected to centralize under IT with tenant-level security policies, role-based access controls, and information governance controls to manage access to patient and administrative records, aligning collaboration tooling with compliance and operational workflows.
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Affinity Trust CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Heap Analytics | Marketing Analytics | CRM | n/a | 2017 | 2017 |
In 2017, Affinity Trust deployed Heap Analytics to instrument user behavior on its public website, positioning Heap Analytics as its Marketing Analytics solution for web and campaign measurement. The implementation supported marketing and digital analytics functions within Affinity Trust, aimed at capturing on site interactions to inform content and engagement strategies.
Deployment was executed by embedding the Heap Analytics JavaScript snippet across site pages, enabling automatic capture of page views, clicks, form interactions, and custom events, with configuration of event definitions, funnel analysis, and cohort reporting typical for Marketing Analytics. Heap Analytics was configured to centralize event naming and to provide queryable event level data for ad hoc analysis and dashboarding consumed by marketing teams.
Operational coverage focused on Affinity Trust's website in the United Kingdom, with the digital team assigned ownership for tagging governance, event taxonomy, and ongoing configuration changes. Governance activities formalized event definitions and access controls to support campaign reporting and compliance, while the implementation remained focused on web instrumentation as documented in the deployment notes.
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Marketing Automation | CRM |
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2022 | 2022 |
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Affinity Trust PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Affinity Trust IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Affinity Trust CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Affinity Trust
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Affinity Trust Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||