AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

AFP Marketing Tech Stack and Enterprise Applications

CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
AddressTwo Legacy AddressTwo CRM CRM n/a 2016 2016
In 2016, AFP Marketing implemented AddressTwo as its Customer Relationship Management platform. The implementation centralized contact data and customer interaction tracking for a firm with 13 employees, supporting marketing and client communications workflows. AddressTwo was configured to serve the small business owner and core team as the primary CRM for outreach and list management. Configuration emphasized contact and list management, email campaign and template management, activity logging and simple lead pipeline handling, reflecting standard Customer Relationship Management capabilities. Operational scope covered marketing and client service functions, with owner led administration and shared contact governance, formalized workflows for campaign execution and list segmentation. AFP Marketing noted that AddressTwo's email capabilities were a primary value for regular outreach and client follow up.
Marketing Automation CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Rackspace Technology Legacy Rackspace Cloud Application Hosting and Computing Services IaaS n/a 2021 2021
In 2021, AFP Marketing implemented Rackspace Cloud to host its public website. The deployment uses Rackspace Cloud as the application hosting platform, positioned within the Application Hosting and Computing Services category, and supports core web server and storage provisioning for the company website. Rackspace Cloud is used as the primary compute and hosting layer for web content delivery, with standard cloud compute instances and object storage powering the site infrastructure. Operational coverage is focused on the company website and client-facing marketing channels, with hosting administration handled by AFP Marketing’s small internal team. Configuration work centers on uptime and availability for web assets, SSL and basic security patching, and routine content updates typical for an Application Hosting and Computing Services deployment. The implementation emphasizes centralized hosting responsibility and cloud-based provisioning, with Rackspace Cloud serving as the platform that delivers the website infrastructure for AFP Marketing.

IT Decision Makers and Key Stakeholders at AFP Marketing

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by AFP Marketing Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AFP Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AFP Marketing digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD AFP Marketing Technographics
AFP Marketing is a Professional Services organization based in United States, with around 13 employees and annual revenues of $2.0 million.
AFP Marketing operates a diverse technology stack with applications such as AddressTwo and Rackspace Cloud, covering areas like CRM and Application Hosting and Computing Services.
AFP Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as AddressTwo and Rackspace Technology.
AFP Marketing recently adopted applications including Intuit Mailchimp in 2021, Rackspace Cloud in 2021 and AddressTwo in 2016, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AFP Marketing’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates AFP Marketing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AFP Marketing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.