Waterville, 43566, OH,
United States
AFP Marketing Technographics
AFP Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFP Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13 AFP Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFP Marketing has purchased the following applications: AddressTwo for CRM in 2016, Rackspace Cloud for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFP Marketing is running and its propensity to invest more and deepen its relationship with AddressTwo , Intuit , Rackspace Technology or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFP Marketing revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFP Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFP Marketing Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AddressTwo | Legacy | AddressTwo | CRM | CRM | n/a | 2016 | 2016 |
In 2016, AFP Marketing implemented AddressTwo as its Customer Relationship Management platform. The implementation centralized contact data and customer interaction tracking for a firm with 13 employees, supporting marketing and client communications workflows. AddressTwo was configured to serve the small business owner and core team as the primary CRM for outreach and list management.
Configuration emphasized contact and list management, email campaign and template management, activity logging and simple lead pipeline handling, reflecting standard Customer Relationship Management capabilities. Operational scope covered marketing and client service functions, with owner led administration and shared contact governance, formalized workflows for campaign execution and list segmentation. AFP Marketing noted that AddressTwo's email capabilities were a primary value for regular outreach and client follow up.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, AFP Marketing implemented Rackspace Cloud to host its public website. The deployment uses Rackspace Cloud as the application hosting platform, positioned within the Application Hosting and Computing Services category, and supports core web server and storage provisioning for the company website. Rackspace Cloud is used as the primary compute and hosting layer for web content delivery, with standard cloud compute instances and object storage powering the site infrastructure.
Operational coverage is focused on the company website and client-facing marketing channels, with hosting administration handled by AFP Marketing’s small internal team. Configuration work centers on uptime and availability for web assets, SSL and basic security patching, and routine content updates typical for an Application Hosting and Computing Services deployment. The implementation emphasizes centralized hosting responsibility and cloud-based provisioning, with Rackspace Cloud serving as the platform that delivers the website infrastructure for AFP Marketing.
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IT Decision Makers and Key Stakeholders at AFP Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by AFP Marketing Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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