Woking, GU22 8PQ,
United Kingdom
Agency Dna Technographics
Agency Dna Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Agency Dna and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Agency Dna employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agency Dna has purchased the following applications: Slack Connect for Collaboration in 2022, FullStory for Customer Experience in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agency Dna is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , FullStory or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agency Dna revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agency Dna intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Agency Dna Tech Stack and Enterprise Applications
Agency Dna Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Agency Dna implemented Slack Connect as its Collaboration solution. Agency Dna is a United Kingdom professional services firm of five employees and is using Slack on their website to surface chat access for clients and prospects.
Configuration emphasizes Slack Connect shared channels, direct messaging, file sharing and threaded conversations to centralize client interactions alongside internal messaging. Administrators applied workspace level access controls, invitation workflows and channel naming conventions to manage external collaborations. The Slack Connect deployment follows cloud hosted Slack workspace configuration patterns common to Collaboration applications.
Operational scope covers the full company and client facing communication touchpoints, positioning Slack Connect as the primary Collaboration tool for project coordination and client engagement. Governance centers on workspace admin controls and invitation approvals to manage external access and maintain channel hygiene. The company surfaces Slack Connect on its website to drive real time engagement between the internal team and external stakeholders.
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Collaboration | Collaboration |
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2021 | 2021 |
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Agency Dna CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Agency Dna deployed FullStory on its website. Agency Dna implemented FullStory, a Customer Experience application, to capture session replay and behavioral analytics directly from its public site using client side instrumentation. The deployment focused on page level session capture and event tracking configured inside FullStory, with FullStory serving as the primary Customer Experience tool for web analytics and UX investigation.
Configuration centered on session replay, event capture, and privacy masking to limit sensitive data capture, with capture rules scoped to the public site. The implementation was proportionate to a five person agency, embedding the FullStory tracking snippet in site templates for continuous data collection and lightweight configuration management. Operational users include the agency web and client teams for incident reproduction and UX review, and governance is handled through FullStory capture settings and access controls to manage data visibility and recording scope.
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Agency Dna IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Agency Dna implemented Microsoft Azure Cloud Services to host its public website. Microsoft Azure Cloud Services, Application Hosting and Computing Services, is used on their website to provide web hosting, compute and object storage for site assets. The implementation leverages platform managed hosting and core cloud services for content delivery and application runtime.
Configuration is organized using Azure constructs such as subscriptions and resource groups, with role based access controls and the Azure management plane used for provisioning and operations. Operational responsibility is concentrated within Agency Dna's small digital team in the United Kingdom, supporting marketing and client engagement functions through the website. The Microsoft Azure Cloud Services Application Hosting and Computing Services deployment serves as the infrastructure layer for the company's online presence and provides capabilities for scaling, security configuration and monitoring.
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IT Decision Makers and Key Stakeholders at Agency Dna
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Apps Being Evaluated by Agency Dna Executives
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