AGRANA Group
Friedrich-Wilhelm-Raiffeisen-Platz 1,
Vienna, 1020,
Austria
Vienna, 1020,
Austria
43-1-21 137-0
Manufacturing
AGRANA Group Technographics
AGRANA Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AGRANA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8691 AGRANA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AGRANA Group has purchased the following applications: Serrala FinanceSuite Accounts Payable for AP Automation in 2013, Microsoft 365 for Collaboration in 2015, Atlassian Jira Service Desk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AGRANA Group is running and its propensity to invest more and deepen its relationship with Serrala , Microsoft , Atlassian or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AGRANA Group revenues, which have grown to $3.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AGRANA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AGRANA Group Tech Stack and Enterprise Applications
AGRANA Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite Accounts Payable | AP Automation | ERP | n/a | 2013 | 2013 |
In 2013, AGRANA Group implemented Serrala FinanceSuite Accounts Payable as an AP Automation solution. The program ran from Agrana Central Treasury and extended into Business Units across the world, and it was executed alongside treasury payments and SAP workflow initiatives led by a dedicated project manager.
The Serrala FinanceSuite Accounts Payable deployment focused on core AP Automation capabilities including invoice processing, approval workflow orchestration and payment scheduling, integrated tightly with SAP In-House Cash and SAP workflow functionalities. Implementation activities included SAP configuration changes to ensure system integrity with newly introduced Hanse Orga Payment Management components, and selection and integration of a Market Data provider into the Agrana SAP landscape.
Integrations were explicit and transaction centric, with the project following and validating Hanse Orga Payment Management implementation inside Agrana SAP systems, linking Cash Management and Bank Communication Management, and using SWIFT Alliance Lite 2 for bank connectivity. The program involved meetings with multiple ERP providers to compare technical solutions and financial offers for treasury requirements, and operational coverage spanned Central Treasury and distributed business units worldwide.
Program governance emphasized coordinated delivery and change management, with a 12 person core team combining Treasury, Banking, Accounting, IT Payment Management, SAP FI, Workflow and SWIFT expertise. The project manager led business training and stakeholder engagement, worked closely with the Head of Treasury to align system behaviors to business requirements, and delivered formal project documentation and milestone presentations to the CIO.
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AGRANA Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, AGRANA Group implemented Microsoft 365 as their Collaboration platform. Microsoft 365 is used on their website and was provisioned to centralize email, document collaboration, and team communication across the organization.
The implementation encompassed core Collaboration capabilities including Exchange Online email, SharePoint Online content management, OneDrive for Business file storage, Microsoft Teams real time collaboration, and the Microsoft 365 productivity applications. Configuration work focused on document libraries, shared team sites, group mailboxes, and calendaring to support knowledge worker workflows and content versioning. These modules were configured to enable synchronous and asynchronous collaboration and to standardize document collaboration practices.
Deployment covered internal corporate users at AGRANA Group and was oriented toward enabling cross functional collaboration among corporate and operational teams. Operational scope included intranet content publishing, centralized document repositories, and meeting and conferencing support. Governance measures were introduced to manage user access, information classification, and content lifecycle through Microsoft 365 administration and policy controls.
The Microsoft 365 implementation established Collaboration as the primary platform for corporate communications and document workflows at AGRANA Group. The presence of Microsoft 365 on the AGRANA website indicates use of Microsoft 365 capabilities in public facing channels.
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AGRANA Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021, AGRANA Group deployed Atlassian Jira Service Desk on its website. The Atlassian Jira Service Desk installation serves as the company IT Service Management solution and provides a customer facing web portal for submitting support requests.
The implementation focused on configuring request management, incident management, a service catalog, SLA tracking, and automation rules to standardize ticket lifecycle and routing. Atlassian Jira Service Desk was configured with role based access controls and distinct request types to align incoming website requests with IT and customer support queues.
Operational coverage centers on IT operations and customer service functions, capturing external support requests from the public website and routing them into structured queues for resolution. The deployment leverages web portal workflows, knowledge base style content for self service, and automation to reduce manual triage and enforce SLA driven escalations.
Governance changes included formalizing ticket ownership, escalation paths, and request intake processes to align with service desk workflows. Atlassian Jira Service Desk is positioned as the central IT Service Management touchpoint for web originated tickets at AGRANA Group, supporting standardized incident and request handling across support teams.
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AGRANA Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AGRANA Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
CFO | CXO | Finance | |
|
|
|
Process Manager Finance SAP FI | Manager | IT | |
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|
|
CIO, Corporate Director IT & Organization | Director | IT | |
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Apps Being Evaluated by AGRANA Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AGRANA Group IT executives and key decision makers. This section highlights AGRANA Group's latest recorded technology evaluations, including Scitara DLX for Laboratory Management on 2026-06-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AGRANA Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-06-02 | AGRANA Group | Evaluated | Scitara | Scitara DLX | Laboratory Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD AGRANA Group Technographics
AGRANA Group is a Manufacturing organization based in Austria,
with around 8691 employees and annual revenues of $3.19 billion.
AGRANA Group operates a diverse technology stack with applications such as
Serrala FinanceSuite Accounts Payable, Microsoft 365 and Atlassian Jira Service Desk,
covering areas like AP Automation, Collaboration and IT Service Management.
AGRANA Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Microsoft and Atlassian.
AGRANA Group recently adopted applications including
Atlassian Jira Service Desk in 2021, Cloudflare CDN in 2020 and Microsoft 365 in 2015,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AGRANA Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AGRANA Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AGRANA Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.