Lichfield, WS13 8NF,
United Kingdom
Agrial Fresh Produce Technographics
Agrial Fresh Produce Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Agrial Fresh Produce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Agrial Fresh Produce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agrial Fresh Produce has purchased the following applications: Microsoft 365 for Collaboration in 2017, SendinBlue for Marketing Automation in 2021, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agrial Fresh Produce is running and its propensity to invest more and deepen its relationship with Microsoft , Brevo , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agrial Fresh Produce revenues, which have grown to $169.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agrial Fresh Produce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Agrial Fresh Produce Tech Stack and Enterprise Applications
Agrial Fresh Produce Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Agrial Fresh Produce implemented Microsoft 365 to support Collaboration across its United Kingdom distribution operations. Microsoft 365 is used to centralize enterprise communication and document management for a 1,200 employee organization, and the vendor presence is visible on the company website. The deployment reflects a cloud SaaS architecture of Microsoft 365, intended to deliver organization wide email, calendaring, team chat, and document sharing capabilities. This implementation positions Agrial Fresh Produce Microsoft 365 Collaboration to support business functions including operations coordination, supply chain communication, and office administration.
Configuration signals align with standard Microsoft 365 capabilities, including a SharePoint style intranet and document libraries, OneDrive personal storage for file sync, Teams style conferencing and persistent chat, and hosted mailbox functionality to support collaboration workflows. Operational coverage is company wide across UK sites and departments, with centralized identity and access controls and tenant level policy governance to manage user provisioning, external sharing, and content lifecycle. Governance and workflow standardization efforts are focused on tenant policy, content permissions, and collaboration lifecycle controls, reflecting an enterprise collaboration posture implemented through Microsoft 365.
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Agrial Fresh Produce CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Agrial Fresh Produce deployed SendinBlue to instrument Marketing Automation on its United Kingdom consumer website Florette. The implementation is embedded on the website and focuses on digital customer engagement workflows tied to online contact capture and outbound email communications. The scope aligns with the company’s marketing and e-commerce functions across the UK operation for an organization of approximately 1,200 employees.
Configuration emphasized core Marketing Automation capabilities including email campaign management, contact list segmentation, template-driven messaging, automated workflows, and campaign analytics, all provisioned through SendinBlue on the site. Operational governance is managed by the central marketing team for list stewardship, campaign scheduling, and template governance, with standardized workflows for campaign orchestration and on-site message management. Tracking and reporting components were implemented to support ongoing campaign monitoring and to centralize visibility of website-driven email activity.
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Agrial Fresh Produce ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Agrial Fresh Produce deployed New Relic APM on its public website Florette.com. The New Relic APM deployment delivers Application Performance Management for the customer facing storefront, instrumenting web transactions to surface page load performance, backend response traces and availability signals for site monitoring.
Configuration emphasized full stack observability by installing application and browser agents and building centralized dashboards and alerting. Operational scope is the Florette website, with the implementation supporting web operations, eCommerce and IT application support functions, and governance focused on observability driven incident triage and ongoing monitoring workflows.
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Agrial Fresh Produce IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Agrial Fresh Produce
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Agrial Fresh Produce Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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