Agro Technographics
Agro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Agro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11 Agro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Agro has purchased the following applications: WooCommerce for eCommerce in 2021, Google Tag Manager for Tag Management in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Agro is running and its propensity to invest more and deepen its relationship with Automattic , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Agro revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Agro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Agro Tech Stack and Enterprise Applications
Agro eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Agro implemented WooCommerce as its eCommerce storefront on the corporate website. The deployment uses Automattic's WooCommerce to enable online catalog and order capture for the Portugal-based distributor, supporting the company website as the primary customer-facing sales channel.
The implementation centers on standard WooCommerce modules, including front-end product pages, catalog management, shopping cart, checkout, and order management, with configuration of payment and shipping connectors typical for the eCommerce category. Operational control is exercised through the WordPress administration interface, consolidating product, pricing, and order workflows and aligning online sales, fulfillment, and customer service processes under a single storefront platform.
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Agro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2020 | 2020 |
In 2020 Agro implemented Google Tag Manager as its Tag Management solution on the company website. The deployment embeds Google Tag Manager in the site source to centralize client-side tag delivery and capture page and interaction events for web analytics and marketing instrumentation. Agro is a Portugal-based distribution company with 11 employees and a single-site web footprint, which aligns with a lightweight, container-based implementation.
Configuration centers on core Google Tag Manager constructs, including containers, tags, triggers, and variables to control page-level and user interaction tracking. Operational controls inferred from the implementation include container versioning, naming conventions, and pre-publish testing workflows to govern tag changes and limit site risk. Ownership and governance are aligned with the team that manages the website, enabling tag updates and instrumentation changes without full code deployments.
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Agro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020, Agro implemented Microsoft Azure Cloud Services to host its public website. The deployment is classified under Application Hosting and Computing Services and consolidates web application runtime, public content delivery, and backend compute into a single cloud environment.
Agro's implementation relies on Azure-managed compute and storage to serve the website and associated static assets, with platform-managed TLS termination and DNS for public endpoints. Microsoft Azure Cloud Services provides monitoring and platform-level infrastructure management consistent with Application Hosting and Computing Services, and the operational scope is the company website serving Agro's Portugal operations, with cloud resource administration integrated into Agro's IT activities.
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IT Decision Makers and Key Stakeholders at Agro
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Apps Being Evaluated by Agro Executives
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