Silver Spring, 20902, MD,
United States
Aha Media Group Technographics
Aha Media Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aha Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Aha Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aha Media Group has purchased the following applications: Microsoft Excel for Enterprise Content Management in 2015, Zoominfo Platform for Account Based Marketing in 2024, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aha Media Group is running and its propensity to invest more and deepen its relationship with Microsoft , Zoominfo , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aha Media Group revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aha Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aha Media Group Tech Stack and Enterprise Applications
Aha Media Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Excel | Enterprise Content Management | Content Management | n/a | 2015 | 2015 |
In 2015, Aha Media Group began using Microsoft Excel as an Enterprise Content Management tool for content collaboration. The 50 person professional services firm adopted Microsoft Excel to centralize content inventories, track editorial schedules, and coordinate responsibilities across content and account teams. Microsoft Excel served as the primary repository for structured content registers and collaborative trackers within the companys content workflow.
Configuration centered on shared workbook templates that encoded metadata columns, status fields, publication dates, and owner assignment, enabling standardization of editorial processes and version control through filename and tab level conventions. Operational scope covered internal content production and client facing deliverables across project teams, with governance enforced through documented naming conventions, template signoffs, and change control practices. The implementation relied on Excel tables, filters, and formulas to support content lifecycle tasks typical of Enterprise Content Management, and no external integrations were specified.
|
Aha Media Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2024 | 2024 |
In 2024 Aha Media Group implemented Zoominfo Platform on their website to operationalize Account Based Marketing. The deployment was scoped to support marketing driven account identification and prospect engagement for the United States based professional services business, aligning with the companys demand generation and sales outreach activities.
The Zoominfo Platform was configured to provide website visitor identification and contact enrichment capabilities, leveraging intent data and automated prospecting workflows consistent with Account Based Marketing practice. Configuration focused on data capture on key site touch points, match and enrichment rules for corporate contacts, and account tagging to enable targeted campaign segmentation.
Integration work concentrated on embedding Zoominfo Platform scripts and tracking on the corporate website and aligning captured records with internal marketing operations processes. Operational coverage included the marketing and sales teams, with the platform used as the primary source for account and contact signals feeding ABM playbooks and outbound sequencing.
Governance was established through marketing operations to control data capture, consent handling, and enrichment frequency, with role based access for configuration and reporting. Rollout followed a phased approach across priority web pages and campaign cohorts, enabling iterative tuning of match rules and account selection criteria while maintaining centralized oversight of ABM workflows.
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
Aha Media Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013, Aha Media Group implemented Rackspace Cloud to host its public website. The implementation is categorized under Application Hosting and Computing Services and centers on providing compute and storage infrastructure for the company web presence.
The Rackspace Cloud deployment is provisioned with virtual server instances and attached block and object storage, complemented by DNS management, content delivery capabilities, and platform monitoring and backup services. Rackspace Cloud supports the company website content management workflows and digital asset delivery, delivering the standard compute, storage, networking, and operational tooling expected of Application Hosting and Computing Services.
Operational scope focuses on the corporate website and digital marketing channels, with web operations and marketing teams handling content deployment, DNS updates, and platform administration through the Rackspace Cloud management interfaces. Governance is organized around web hosting operations and change control for site updates, with Rackspace Cloud serving as the primary hosting environment for Aha Media Group public facing digital channels.
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Aha Media Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aha Media Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||