Aichinger Technographics
Aichinger Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aichinger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 290 Aichinger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aichinger has purchased the following applications: Microsoft 365 for Collaboration in 2021, Salesforce Marketing Cloud for Marketing Automation in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aichinger is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aichinger revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aichinger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aichinger Tech Stack and Enterprise Applications
Aichinger Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Aichinger implemented Microsoft 365 to standardize Collaboration capabilities across the organization. The implementation is visible in the company website source and targets core employee collaboration for the 290-employee German manufacturing firm.
The Microsoft 365 deployment follows a cloud-first tenant model and leverages category-aligned capabilities such as Exchange Online email, Microsoft Teams for messaging and meetings, SharePoint for document management, and OneDrive for personal file synchronization. Operational scope spans production support, engineering, sales and administrative functions, with governance organized around centralized tenant administration, role-based access controls and data classification policies to align Collaboration controls with manufacturing workflows. No external system integrators or third-party integrations are documented in the available source.
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Aichinger CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Aichinger implemented Salesforce Marketing Cloud to extend digital engagement on its corporate website and customer-facing channels, aligning the rollout with the Marketing Automation category. The implementation was focused on the manufacturing firm headquartered in Germany, supporting marketing and customer communication functions across the organization.
Aichinger configured Salesforce Marketing Cloud to operate as the central marketing automation engine, leveraging standard Marketing Automation capabilities such as email campaign orchestration, automated journey workflows, list segmentation and content personalization. The deployment captured on-site interaction data from the website and fed behavioral signals into Salesforce Marketing Cloud for targeted campaigns and subscriber management. Governance focused on campaign approval workflows, recipient segmentation rules and data hygiene processes to manage marketing contacts and campaign cadence.
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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Aichinger IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Aichinger implemented Microsoft Azure Cloud Services to host its public website, placing the rollout squarely within the Application Hosting and Computing Services category. The Microsoft Azure Cloud Services deployment centralized web hosting and public application runtime for the manufacturing company, supporting content delivery and site availability for external customers visiting Aichinger.de.
The implementation leverages core cloud compute and platform capabilities to run site workloads, combining virtual machine scale and platform as a service hosting patterns, certificate management for HTTPS, and content distribution to optimize delivery. Configuration and operational modules include automated deployment pipelines, monitoring and logging for site health and performance, and role based access controls for IT operations, reflecting standard Application Hosting and Computing Services functional areas such as compute, networking, security, and observability.
Operational responsibility is centered in IT and web operations while enabling marketing managed content updates, with governance focused on access control, release orchestration, and ongoing performance monitoring. By adopting Microsoft Azure Cloud Services for its website, Aichinger aligned its web infrastructure with cloud native hosting practices in the Application Hosting and Computing Services space while maintaining enterprise control over configuration and operational workflows.
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IT Decision Makers and Key Stakeholders at Aichinger
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Apps Being Evaluated by Aichinger Executives
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