Aimia
777 Bay Street , Suite 2901,
Toronto, M5G 2C8, ON,
Canada
Toronto, M5G 2C8, ON,
Canada
1 416-354-3999
Professional Services
Aimia Technographics
Aimia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aimia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Aimia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aimia has purchased the following applications: Mercer Darwin Benefits (formerly Thomsons Online Benefits) for Benefits Administration in 2015, MicroStrategy ONE Analytics for Analytics and BI in 2014, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aimia is running and its propensity to invest more and deepen its relationship with Mercer , Workday , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aimia revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aimia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aimia Tech Stack and Enterprise Applications
Aimia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mercer | Legacy | Mercer Darwin Benefits (formerly Thomsons Online Benefits) | Benefits Administration | HCM | n/a | 2015 | 2015 |
In 2015, Aimia deployed Mercer Darwin Benefits (formerly Thomsons Online Benefits) as its Benefits Administration platform. The deployment was managed by the Talent and Culture Operations team and aligned to HR processes for onboarding, offboarding and benefits lifecycle management.
Mercer Darwin Benefits was configured to handle benefits enrollment, administration of starters, leavers and changes, benefits reporting and new starter questionnaire distribution, with administrative workflows supporting payroll and probation coordination. The Benefits Administration deployment was exercised in parallel with a Workday rollout for employee master data, with HR administrators testing and validating processes and data to ensure alignment between the benefits platform and the employee database.
Operational coverage centered on the Talent and Culture and HR administration functions, including day to day employee queries, preparation of audit documents, and producing starters, leavers and changes reports. Implementation governance included training of new team members, scripted testing activities, maintenance of the employee database and iterative process improvements to onboarding, flexible working and name change procedures, and continued operational collaboration with the benefits provider and with First Advantage for pre-employment screening.
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Aimia Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, Aimia deployed MicroStrategy ONE Analytics as a central analytics layer within its Analytics and BI estate, driving consolidated reporting and data access for accumulation and campaign analysis. The implementation focused on integrating partner data feeds into the existing BI data warehouse and enabling user reporting that required inclusion of all pertinent MPCs to support accumulation activity analysis.
The project delivered a new installation of IBM Metadata Workbench and implemented IBM Business Glossary to provide metadata governance and consistent business definitions for MicroStrategy ONE Analytics reporting. Metadata imports included UNICA campaign metadata, Technical DataStage artifacts, Power Designer models, and MicroStrategy metadata, creating a governed metadata fabric that supported ETL and reporting workflows.
Aimia also implemented an extraction and masking solution for databases and flat files to meet security audit requirements, scrambling all PII in non production environments. IBM Optim was used to mask DB2 and MySQL databases, and the work encompassed planning and executing extraction, masking, and refresh processes to ensure sanitized test and development data for analytics and testing use.
Infrastructure and operations work was managed in parallel, including installation and configuration of additional Nexus switches across multiple locations for redundancy and high availability, consolidation of wireless networks, decommissioning of redundant resources, validation of implemented network solutions, implementation of throttled guest networks and WIFI self provisioning, and regional proxy and employee VPN consolidation. Project governance emphasized an aggressive schedule with focused organization, planning, and overall project management to coordinate metadata, masking, analytics platform configuration, and network infrastructure activities.
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Aimia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Aimia implemented Microsoft 365 to establish an enterprise Collaboration platform. Aimia is a Canada based professional services firm with roughly 450 employees, and the Microsoft 365 implementation was positioned to standardize internal collaboration and content management.
The Microsoft 365 deployment included core Collaboration capabilities such as Exchange Online email and calendaring, SharePoint document management and intranet, Microsoft Teams for chat and meetings, OneDrive file sync, and the Office productivity suite. The implementation surfaced Microsoft 365 capabilities on Aimia's public facing web presence, aligning the corporate site with the same identity and content workflows.
Operational coverage was enterprise wide, focusing on corporate communications, knowledge management and project collaboration across business functions, with tenant level administration, identity and access controls, and content governance established to manage information lifecycle and security. The deployment used Microsoft 365 native management and compliance capabilities to centralize collaboration controls and standardize user experience.
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Aimia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Aimia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Aimia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Aimia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Aimia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Aimia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aimia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aimia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aimia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aimia Technographics
Aimia is a Professional Services organization based in Canada,
with around 450 employees and annual revenues of $120.0 million.
Aimia operates a diverse technology stack with applications such as
Mercer Darwin Benefits (formerly Thomsons Online Benefits), MicroStrategy ONE Analytics and Microsoft 365,
covering areas like Benefits Administration, Analytics and BI and Collaboration.
Aimia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Mercer, MicroStrategy and Microsoft.
Aimia recently adopted applications including
Adobe Experience Manager in 2021, Momentive Usabilla in 2021 and Akamai CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aimia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aimia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aimia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.