Aimia
777 Bay Street , Suite 2901,
Toronto, M5G 2C8, ON,
Canada
Toronto, M5G 2C8, ON,
Canada
1 416-354-3999
Professional Services
Aimia Technographics
Aimia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aimia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Aimia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aimia has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2010, Workday HCM for Core HR in 2015, MicroStrategy ONE Analytics for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aimia is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aimia revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aimia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aimia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP Financial Management | n/a | 2010 | 2017 |
Aimia implemented Oracle PeopleSoft ERP in 2010. The Oracle PeopleSoft ERP initiative was executed as an ERP Financial program focused on centralizing transactional accounting and financial control for the company, with configured modules for general ledger, accounts payable, accounts receivable, fixed assets, and cash management.
The deployment used a centralized single-instance PeopleSoft architecture to consolidate financial ledgers and support consistent chart of accounts and period close processes across corporate finance and accounting functions. Governance changes accompanied the rollout, including role-based access controls, approval workflows for invoice and payment processing, and standardized financial workflows to enforce reconciliation and period-end controls.
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2015 | 2018 |
In 2015, Aimia implemented Workday HCM as its Core HR system. The deployment established Workday HCM regionally as the system of choice for HRMS functions, intended to unify HR transaction processing across the organization.
The implementation covered Core HR modules typical for the category, including worker profile management, organizational and position management, absence and time off tracking, benefits enrollment, compensation administration, and configurable HR transaction workflows. Workday HCM was configured to enable employee self service for routine requests and to provide HR teams with centralized transaction processing.
Operational scope focused on HR and people operations across Aimia's regional footprint, with HR teams operating day to day administration in Workday HCM and employees encouraged to use self service for common tasks. Change management activity included seminars, instructor led trainings, and informal lunch and tea sessions to up skill employees and increase adoption.
Governance was instituted to standardize processes and control HR transactions, introducing standardized approval workflows, role based access controls, and centralized process documentation to enforce consistent handling of hires, transfers, and terminations. Aimia used Workday HCM as the springboard to standardize processes and introduce governance across all HR transactions.
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, Aimia deployed MicroStrategy ONE Analytics as its Analytics and BI platform to centralize BI delivery and reporting functions across the business. The implementation emphasized end to end delivery of BI business requests, positioning MicroStrategy ONE Analytics as the primary tool for report development, dashboarding, and analytics consumption within the company.
Implementation work included solution design and detailed specification writing, providing both functional and technical specification documents. The team authored data mapping deliverables between sources and targets, produced ETL business rule documentation, and captured test cases and test results to validate development builds, aligning MicroStrategy ONE Analytics configuration with business reporting requirements.
The deployment integrated with a PADB Data Warehouse and IBM DataStage ETL processes, and leveraged the MicroStrategy platform for semantic modeling and report execution. Operational coverage spanned BI analysts, technical development teams, and business stakeholders, with the analyst role bridging requirements, data mapping, and validation activities to ensure consistency between sources, ETL logic, and MicroStrategy outputs.
Governance and delivery processes were enforced through vendor management for the delivery lifecycle, formal review of test cases and DEV test results, and structured handoffs between business and technical teams. Documentation driven governance included functional and technical specifications, data mapping, and ETL rule sets, which underpinned change control and release validation for MicroStrategy ONE Analytics within Aimia's Analytics and BI environment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Customer Loyalty | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Aimia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Aimia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aimia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aimia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aimia Technographics
Aimia is a Professional Services organization based in Canada,
with around 450 employees and annual revenues of $120.0 million.
Aimia operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, Workday HCM and MicroStrategy ONE Analytics,
covering areas like ERP Financial, Core HR and Analytics and BI.
Aimia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and MicroStrategy.
Aimia recently adopted applications including
DigitalOcean Droplets in 2020, GoDaddy in 2020 and Aimia Loyalty Platform in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aimia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aimia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aimia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.