Busan, 46721,
South Korea
Air Busan Co Technographics
Air Busan Co Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Air Busan Co and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1036 Air Busan Co employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Air Busan Co has purchased the following applications: The Trade Desk for Digital Advertising Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Air Busan Co is running and its propensity to invest more and deepen its relationship with The Trade Desk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Air Busan Co revenues, which have grown to $108.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Air Busan Co intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Air Busan Co Tech Stack and Enterprise Applications
Air Busan Co CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Trade Desk | Legacy | The Trade Desk | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Air Busan Co implemented The Trade Desk on its website. The Trade Desk is deployed as a Digital Advertising Platform to manage programmatic display and video advertising across the carrier's web properties, and the implementation emphasizes programmatic ad serving, audience targeting, bid management, and campaign orchestration capabilities inherent to a Digital Advertising Platform.
Deployment is centered on site-level tag deployment and client-side ad signal collection to feed programmatic campaign execution and real-time bidding workflows, with configuration scoped to the airline's digital marketing function. Operational coverage is the corporate website serving customers in South Korea, supporting marketing and digital channel teams responsible for media buying and audience segmentation. Governance and operational practices align to tag governance, campaign workflow orchestration, and audience data hygiene to operationalize The Trade Desk across web inventory.
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IT Decision Makers and Key Stakeholders at Air Busan Co
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Air Busan Co Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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