Mississauga, L4V 1W1, ON,
Canada
Air Canada Rouge Technographics
Air Canada Rouge Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Air Canada Rouge and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Air Canada Rouge employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Air Canada Rouge has purchased the following applications: Ceridian Dayforce HCM for Core HR in 2020, Adobe Experience Manager for Digital Asset Management in 2023, Adobe Analytics Cloud for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Air Canada Rouge is running and its propensity to invest more and deepen its relationship with Dayforce , Adobe Systems , Fortra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Air Canada Rouge revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Air Canada Rouge intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Air Canada Rouge Tech Stack and Enterprise Applications
Air Canada Rouge HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dayforce | Legacy | Ceridian Dayforce HCM | Core HR | HCM | n/a | 2020 | 2020 |
In 2020 Air Canada Rouge implemented Ceridian Dayforce HCM, a Core HR application, as the primary human resources system for its 400 employee operation. The deployment positioned Ceridian Dayforce HCM to support centralized employee master data and talent processes for the Human Resources function while aligning with Canadian workplace requirements at the Montreal site.
The implementation focused on Core HR modules and talent management workflows, including recruiting and onboarding, performance management, compensation and benefits administration, and employee record management. Ceridian Dayforce HCM was configured to reflect bilingual French and English workflows and to support HR practices referenced in job descriptions such as recruitment, performance coaching, employee on and off boarding, and succession planning, with forms and task flows adjusted for local regulatory and labor standards.
Governance around the rollout emphasized embedding HR advisory and manager support processes into the system, enabling HR business partners to use Ceridian Dayforce HCM as the authoritative source for disciplinary documentation, performance interventions, and benefits administration. Operational coverage centered on the Human Resources department and talent functions serving the Montreal office, with process standardization for recruitment, performance reviews, and employee lifecycle events implemented through configured workflows and manager self service and employee self service capabilities in the application.
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Payroll | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Air Canada Rouge Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2023 | 2023 |
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Air Canada Rouge CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Analytics Cloud | Marketing Analytics | CRM | n/a | 2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2014 | 2014 |
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Air Canada Rouge CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Air Canada Rouge
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| General Manager | CXO | Operations | ||||
| Manager, Human Resources | Manager | HR | ||||
| Manager, Airport IT Operations | Manager | Operations |
Apps Being Evaluated by Air Canada Rouge Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||