Malvern, 19355-3981, PA,
United States
Airmatic Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Airmatic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Airmatic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airmatic has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2021, White Cup BI for Analytics and BI in 2019, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airmatic is running and its propensity to invest more and deepen its relationship with Tawk.to , White Cup , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airmatic revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airmatic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
|
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| White Cup | Legacy | White Cup BI | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Airmatic implemented White Cup BI to strengthen its Analytics and BI capabilities and to address manual report-writing and ERP reporting constraints tied to Epicor Prelude. The deployment focused on delivering inventory, sales and finance reports in a format non-technical staff can run, shifting routine reporting out of spreadsheet processes and ad hoc ERP exports.
The White Cup BI implementation delivered configured modules for inventory reporting, sales performance reporting and financial reporting, along with dashboarding and ad hoc query capabilities. Report templates and scheduled distribution workflows were established to standardize output for frontline sales, marketing analysts and operations coordinators, enabling self service access to core operational metrics.
Operational coverage extended across sales, marketing and operations, centralizing the reporting workflows that had been produced through manual processes and Epicor Prelude exports. The implementation emphasis was on governance through standardized report templates and role based access to ensure consistent data consumption across departments.
Outcomes documented in vendor materials include significant time savings and improved decision making across sales, marketing and operations, achieved by enabling non-technical staff to run inventory, sales and finance reports directly in White Cup BI. The project prioritized rapid operational adoption and report availability rather than complex architectural changes.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2016 | 2016 |
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|
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Web Content Management | Content Management |
|
2021 | 2021 |
|
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|
|
|
Web Content Management | Content Management |
|
2007 | 2007 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
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|
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Marketing Analytics | CRM |
|
2016 | 2016 |
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Marketing Analytics, Lead Generation | CRM |
|
2017 | 2017 |
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Marketing Automation | CRM |
|
2024 | 2024 |
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Marketing Automation | CRM |
|
2025 | 2025 |
|
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|
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Tag Management | CRM |
|
2016 | 2016 |
|
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Tag Management | CRM |
|
2018 | 2018 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
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|
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
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Content Delivery Network | IaaS |
|
2016 | 2016 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2021 | 2021 |
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Content Delivery Network | IaaS |
|
2023 | 2023 |
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Domain Name System (DNS) | IaaS |
|
2013 | 2013 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2017 | 2017 |
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Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2024 | 2024 |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
|
2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
|
2016 | 2016 |
|
|
|
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Secure Web Gateways (SWG) | CyberSecurity |
|
2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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