Kbenhavn V, DK-1502,
Denmark
Aktieselskabet Arbejdernes Landsbank Technographics
Aktieselskabet Arbejdernes Landsbank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aktieselskabet Arbejdernes Landsbank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Aktieselskabet Arbejdernes Landsbank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aktieselskabet Arbejdernes Landsbank has purchased the following applications: Salesforce Marketing Cloud for Marketing Automation in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aktieselskabet Arbejdernes Landsbank is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aktieselskabet Arbejdernes Landsbank revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aktieselskabet Arbejdernes Landsbank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aktieselskabet Arbejdernes Landsbank Tech Stack and Enterprise Applications
Aktieselskabet Arbejdernes Landsbank CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Aktieselskabet Arbejdernes Landsbank deployed Salesforce Marketing Cloud to deliver Marketing Automation capabilities on its corporate website. The implementation positioned Salesforce Marketing Cloud as the bank's primary Marketing Automation platform for digital marketing and customer communications, supporting website-driven campaign orchestration and channel-level message delivery.
The deployment used standard Marketing Automation functional capabilities including email marketing, journey orchestration, audience segmentation, content personalization, and web-triggered event handling. Salesforce Marketing Cloud was configured to manage templated content, orchestrated customer journeys, and behavioral triggers, reflecting typical automation workflows for audience targeting and sequential messaging.
Operational ownership rests with the bank's marketing and digital channels teams, with use cases centered on centralizing campaign execution on the website, managing customer communications, and maintaining segmented audiences. Governance practices implemented align with campaign approval workflows and segmented content control to ensure consistent execution and regulatory alignment for site-based marketing activities.
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Aktieselskabet Arbejdernes Landsbank IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Aktieselskabet Arbejdernes Landsbank deployed Microsoft Azure Cloud Services to host its public website using Application Hosting and Computing Services for web delivery and platform workloads. The implementation is centered on delivering the bank website through cloud compute and platform services aligned with Application Hosting and Computing Services for secure, scalable hosting.
Microsoft Azure Cloud Services supplied core capabilities common to the category, including scalable compute, object and block storage, networking and content delivery services, plus platform monitoring and logging to support the bank's online channel. The configuration reflects a focus on web front end hosting, application compute and storage orchestration, and observability components for uptime and incident response.
Operational ownership rests with the bank IT and digital channels teams in Denmark, who applied centralized cloud governance, access controls, and deployment pipelines to manage updates to the site while maintaining banking compliance requirements. Governance and workflow changes emphasize change control and environment separation between production and non production deployments, with configuration management and role based access used to control operational risk.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Aktieselskabet Arbejdernes Landsbank
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Apps Being Evaluated by Aktieselskabet Arbejdernes Landsbank Executives
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