Al Fresco Holidays UK
Suite 1, Second Floor, The Excha Bank Street,
Bury, BL9 0DN,
United Kingdom
Bury, BL9 0DN,
United Kingdom
44 16 1332-8900
Leisure and Hospitality
Al Fresco Holidays UK Technographics
Al Fresco Holidays UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al Fresco Holidays UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 103 Al Fresco Holidays UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al Fresco Holidays UK has purchased the following applications: Slack Connect for Collaboration in 2022, Hotjar for Customer Experience in 2017, Stackify Retrace for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al Fresco Holidays UK is running and its propensity to invest more and deepen its relationship with Salesforce , Contentsquare , Feefo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al Fresco Holidays UK revenues, which have grown to $50.6 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al Fresco Holidays UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al Fresco Holidays UK Tech Stack and Enterprise Applications
Al Fresco Holidays UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Al Fresco Holidays UK deployed Slack Connect, a Collaboration application from Salesforce. The implementation surfaces Slack on the company website to provide external collaboration pathways that link the Al Fresco Holidays workspace to customers and third party partners.
The Slack Connect deployment emphasizes channel based external collaboration, guest user provisioning, direct messaging and shared file exchange consistent with Collaboration platform capabilities. Configuration work focused on workspace access controls, channel level governance and invitation workflows to manage external memberships and content sharing within Slack Connect.
Operational coverage centers on customer facing communications and coordination for bookings and operations, with Slack Connect serving as the external collaboration layer exposed on the public site. Governance documentation and administrative controls were established to regulate channel creation, guest access and information exchange in the Collaboration application Slack Connect.
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Al Fresco Holidays UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Al Fresco Holidays UK deployed Hotjar on its public website. Hotjar is used as a Customer Experience solution to collect qualitative behavioral data, including session recordings, heatmaps, funnels and on-site feedback to inform web experience decisions. The implementation is delivered via a client-side script embedded in the site at https://www.alfresco-holidays.com/ to capture visitor interactions and page-level engagement.
Functional use centers on website analytics and UX optimization, supplying marketing and digital teams with replay-based diagnostics and feedback channels to prioritize booking flow and content adjustments. Configuration aligns with typical Hotjar controls such as page-level data capture and survey targeting to limit scope and align with site privacy settings. Al Fresco Holidays UK uses Hotjar Customer Experience to operationalize behavior-driven website analysis.
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Al Fresco Holidays UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stackify | Legacy | Stackify Retrace | Application Performance Management | ITSM | n/a | 2022 | 2022 |
Al Fresco Holidays UK implemented Stackify Retrace in 2022 to instrument its public website, using Stackify Retrace as its Application Performance Management solution. The implementation targets the company website and places application telemetry at the center of web operations and application diagnostics.
The deployment focuses on application-level telemetry and observability, including code-level performance monitoring, error and exception tracking, distributed tracing and centralized log aggregation. Configuration work included custom application metrics, request tracing, and curated dashboards to provide real-time visibility into web application behavior and resource utilization.
Operational scope is the customer-facing website, with monitoring consumption by web operations and development teams for incident triage, root cause analysis and release verification. Governance and workflow adjustments emphasize aligned alerting thresholds and incident response procedures so that Application Performance Management alerts fit existing operational escalation and troubleshooting processes.
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Al Fresco Holidays UK TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Al Fresco Holidays UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Al Fresco Holidays UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Al Fresco Holidays UK
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Apps Being Evaluated by Al Fresco Holidays UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Al Fresco Holidays UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Al Fresco Holidays UK digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Al Fresco Holidays UK Technographics
Al Fresco Holidays UK is a Leisure and Hospitality organization based in United Kingdom,
with around 103 employees and annual revenues of $50.6 million.
Al Fresco Holidays UK operates a diverse technology stack with applications such as
Slack Connect, Hotjar and Stackify Retrace,
covering areas like Collaboration, Customer Experience and Application Performance Management.
Al Fresco Holidays UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Salesforce, Contentsquare and Stackify.
Al Fresco Holidays UK recently adopted applications including
Slack Connect in 2022, Microsoft Clarity in 2022 and Stackify Retrace in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Al Fresco Holidays UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Al Fresco Holidays UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Al Fresco Holidays UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.