Scarborough, M1P 2L7, ON,
Canada
Alaaed Technographics
Alaaed Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alaaed and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Alaaed employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alaaed has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2021, MailerLite for Marketing Automation in 2022, GoDaddy for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alaaed is running and its propensity to invest more and deepen its relationship with SAP , Automattic , MailerLite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alaaed revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alaaed intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alaaed Tech Stack and Enterprise Applications
Alaaed eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Alaaed implemented SAP Commerce Cloud (ex Hybris) on its public-facing website. The SAP Commerce Cloud (ex Hybris) deployment functions as the company’s primary eCommerce platform and is presented as a cloud-hosted storefront for product presentation, customer account handling, and online checkout workflows.
Configuration emphasizes core eCommerce functional modules including catalog management, pricing and promotions configuration, cart and checkout workflows, responsive storefront templates, and order capture capabilities. Operational scope is focused on the company website and supports business functions in online sales, order processing, and customer engagement, with governance and content update responsibilities aligned to a small, centralized team sized for a five person organization.
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eCommerce | eCommerce |
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2022 | 2022 |
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Alaaed CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailerLite | Legacy | MailerLite | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Alaaed deployed MailerLite on its website for Marketing Automation. The implementation uses MailerLite as the primary email marketing and subscriber management platform, with on-site signup forms and embedded subscription flows to capture leads directly from bellaflooringplus.com. MailerLite is configured to handle template-driven campaigns and centralized list management for the company.
Configuration emphasizes core Marketing Automation capabilities including campaign creation, subscriber segmentation, form embedding, and basic automation workflows to support marketing and customer outreach. Operational ownership is concentrated within Alaaed's small, five person team, with MailerLite serving as the central tool for email communications and web-based lead capture across the business in Canada.
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Alaaed IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Alaaed implemented GoDaddy to host and operate its customer-facing website bellaflooringplus.com. The deployment uses GoDaddy as the primary Application Hosting and Computing Services provider for a Canada based construction and real estate company with five employees, covering domain registration, DNS resolution, and web hosting for the corporate site.
The GoDaddy implementation centers on standard web hosting and site management capabilities, including content hosting, SSL certificate provisioning, DNS management, and control panel driven configuration for the public website. GoDaddy is used as the application platform that delivers the company website and associated site management functions, with content updates handled through the vendor console and simple site management tooling suited to a small business profile.
Operational ownership is maintained by the small internal team, with centralized administrative access in the GoDaddy control interface and routine site administration performed by internal staff. The implementation impacts external facing business functions such as marketing, customer engagement, and online contact workflows through the hosted website bellaflooringplus.com.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Alaaed
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Apps Being Evaluated by Alaaed Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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