Birmingham, 35205, AL,
United States
Alabama Public Television Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Alabama Public Television and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 125 Alabama Public Television employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alabama Public Television has purchased the following applications: Foundant GrantHub for Grant Management in 2022, Microsoft 365 for Collaboration in 2015, Allegiance Group + Pursuant WeDidIt for Donor and Fundraising Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alabama Public Television is running and its propensity to invest more and deepen its relationship with Foundant Technologies , Microsoft , Allegiance Group + Pursuant or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alabama Public Television revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alabama Public Television intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Foundant Technologies | Legacy | Foundant GrantHub | Grant Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Alabama Public Television implemented Foundant GrantHub, a Grant Management application, on its public website to centralize applicant intake and public facing grant workflows. Foundant GrantHub is deployed as the primary grants platform and is embedded in the Alabama Public Television website to handle online application submission and applicant portal interactions.
Configuration emphasized core Grant Management capabilities, including configurable application intake forms, document upload and storage, reviewer assignment and scoring workflows, and grant lifecycle tracking. The deployment included reviewer dashboards and reporting views to support structured review cycles and award processing.
Operational coverage focuses on applicant facing workflows on the corporate website and internal grant administration by development and grants administration teams. Governance was operationalized through role based access controls, reviewer routing rules, and structured approval workflows to align grant decisioning with existing organizational processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Allegiance Group + Pursuant | Legacy | Allegiance Group + Pursuant WeDidIt | Donor and Fundraising Management | CRM | n/a | 2019 | 2019 |
In 2019, Alabama Public Television implemented Allegiance Group + Pursuant WeDidIt to add structured digital fundraising capabilities alongside its established direct mail activity. The deployment targeted membership retention use cases within the Fundraising CRM category, with the Allegiance Group + Pursuant WeDidIt application configured to run automated e-renewal campaigns and track email engagement metrics.
Configuration centered on an email automation and segmentation model, implementing an e-renewal series that differentiated members by timing relative to membership expiration. The implementation used segmented notice cohorts to sequence messages, capture open and click behavior, and surface responders for online gift processing and membership updates through the Fundraising CRM workflows.
Operational coverage included the station fundraising and membership teams, and the campaigns were applied to existing member audiences across Alabama Public Television. Results reported from the e-renewal series show an open rate above 30 percent, a click-through rate near 13 percent, and nearly 2 percent of members who opened an email making a gift. Members in the notice 4 cohort, who received the email immediately after expiration, achieved the highest conversion at over 4 percent.
Governance of the new Fundraising CRM activities was centered on fundraising and membership workflow ownership, with segmentation and messaging cadence used as the primary levers to increase online engagement. Alabama Public Television described the investment in e-renewals as successful, and the station has continued to operate Allegiance Group + Pursuant WeDidIt as its digital membership and renewal automation platform.
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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