Alaiko Technographics
Alaiko Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alaiko and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Alaiko employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alaiko has purchased the following applications: Personio ATS for Applicant Tracking System in 2022, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alaiko is running and its propensity to invest more and deepen its relationship with Personio , Breezy HR , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alaiko revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alaiko intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alaiko Tech Stack and Enterprise Applications
Alaiko HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Alaiko implemented Personio ATS. Personio ATS serves as their Applicant Tracking System and is embedded on the company careers pages to capture external applications and centralize candidate intake for the HR and recruiting function.
The implementation focuses on core Applicant Tracking System capabilities, including job posting management, candidate record consolidation, pipeline and status tracking, interview workflow orchestration, and offer management. Configuration emphasizes role based access for recruiters and hiring managers, requisition approval workflows, and standardized candidate stages to align hiring processes across teams.
Operational scope is centered on Alaiko's HR and recruiting teams supporting the Germany distribution operations, with the Personio ATS tied directly into the public website for application capture. Governance changes include centralization of hiring workflows and standardized recruitment approvals to create a single source for candidate data and operational hiring processes.
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Alaiko AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
Alaiko implemented Hubspot Live Chat in 2021, deploying the Hubspot Live Chat widget on its corporate website to handle inbound visitor conversations. The implementation is categorized under Chatbots and Conversational AI and was focused on web-based customer engagement for the Germany-based distribution business. The deployment places conversational entry points directly in the web experience to surface buyer intent and capture contact details.
The configuration leverages core Chatbots and Conversational AI capabilities such as an embedded chat widget, automated greeting messages, lead capture prompts, and a centralized conversation inbox to manage sessions. Implementation work emphasized message templates and routing rules to ensure conversations are triaged to commercial and support personnel, and administrative settings were used to control access and inbox ownership. Hubspot Live Chat is operated as the primary web conversation channel, supporting sales qualification and customer support workflows within Alaiko.
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Alaiko Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Alaiko implemented Google Workspace (Formerly Google G-Suite) to serve as its core Collaboration platform. The deployment is tied to the alaiko.com domain and is surfaced on their public website, indicating an active cloud-hosted Google Workspace tenant for corporate email and productivity services.
The Google Workspace implementation comprises standard Collaboration capabilities including Gmail, Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Google Meet, and Google Chat, administered through the Google Admin console. Configuration covers domain DNS and mailbox routing, user and group provisioning, shared drive structure, and tenant-level settings for sharing and access to support document collaboration and scheduling workflows.
Operational scope spans core business functions relevant to a distribution company, providing internal communications, document collaboration, and scheduling across teams involved in sales, operations, and administrative functions. Governance is exercised via role-based admin controls and tenant policies for access management, sharing restrictions, and data retention configured in the Google Admin console to centralize account provisioning and security controls for roughly 100 employees.
Alaiko uses Google Workspace (Formerly Google G-Suite) as the primary Collaboration environment for everyday productivity, as reflected on its website, while no specific integrations with ERP, CRM, or logistics systems are specified in the available source.
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Collaboration | Collaboration |
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2022 | 2022 |
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Alaiko CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Alaiko PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2022 | 2022 |
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Alaiko IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Alaiko
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alaiko Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alaiko IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alaiko digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Alaiko Technographics
Alaiko is a Distribution organization based in Germany,
with around 100 employees and annual revenues of $10.0 million.
Alaiko operates a diverse technology stack with applications such as
Personio ATS, Hubspot Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
Alaiko has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personio, HubSpot and Google.
Alaiko recently adopted applications including
Personio ATS in 2022, Slack Connect in 2022 and Mouseflow in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alaiko’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alaiko’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alaiko technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.