Miranda, 2228, NSW,
Australia
Alavanca Australia Technographics
Alavanca Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alavanca Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6 Alavanca Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alavanca Australia has purchased the following applications: Clubworx Platform for Gym Management in 2021, Google Tag Manager for Tag Management in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alavanca Australia is running and its propensity to invest more and deepen its relationship with Clubworx , Google , Twilio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alavanca Australia revenues, which have grown to $1.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alavanca Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alavanca Australia Tech Stack and Enterprise Applications
Alavanca Australia ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Clubworx | Legacy | Clubworx Platform | Gym Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Alavanca Australia implemented Clubworx Platform on its website, deploying the Clubworx Platform as its primary Gym Management solution. The implementation is a web‑embedded SaaS deployment integrated into the public site to surface membership sign up and scheduling, aligning the application with front desk and customer self service touchpoints for a small six person operator.
Configuration focused on core Gym Management capabilities including membership management, class scheduling and online bookings, client portal access and payment processing. The Clubworx Platform instance is operationally scoped to customer facing operations and instructor scheduling at a single site level, integrated directly with the website front end to centralize bookings and member onboarding workflows, and used by reception and teaching staff for day to day management.
|
Alavanca Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2018 | 2018 |
In 2018, Alavanca Australia implemented Google Tag Manager on its website. The deployment uses Google Tag Manager for Tag Management to centralize client-side tag orchestration for site analytics and marketing measurement across the graciemiranda.com.au storefront.
Configuration centers on a single Google Tag Manager container, using tags, triggers, and a dataLayer model to capture page events, control conversion tracking, and manage marketing pixels. Operational ownership is maintained in-house by the site administrator or marketing owner, with configuration changes published through the Google Tag Manager interface and container versioning used to control rollout, providing a lightweight Tag Management approach appropriate for a six person leisure and hospitality business.
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Alavanca Australia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Alavanca Australia implemented Twilio Sendgrid as its Transactional Email solution to handle website-originated customer messaging. Twilio Sendgrid was embedded into the public website and configured to deliver transactional messages via SMTP and API, leveraging reusable templates, delivery and event tracking, and suppression list controls to support automated notifications and form response delivery.
Operational ownership resides with the small internal team, who manage template updates, sender authentication, and suppression lists to maintain sending hygiene and compliance. The deployment covers customer-facing communications originating from the website, with message generation triggered by form submissions and customer inquiry workflows, and governance centered on template change control and monitoring of delivery events through Twilio Sendgrid logs and dashboards.
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IT Decision Makers and Key Stakeholders at Alavanca Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Alavanca Australia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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