Antwerpen, 2000,
Belgium
Alcobrands Technographics
Alcobrands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alcobrands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Alcobrands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alcobrands has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Microsoft 365 for Collaboration in 2021, Intuit Mailchimp for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alcobrands is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alcobrands revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alcobrands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alcobrands Tech Stack and Enterprise Applications
Alcobrands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | NORRIQ | 2015 | 2016 |
In 2015, Alcobrands implemented the Drink-IT ERP solution built on Microsoft Dynamics NAV to support its Belgian wine and spirits trading operations. The deployment is categorized as ERP Financial and was scoped to centralize core back-office functions for a small distribution business serving catering and retail buyers.
The project configured the finance, sales, procurement and EDI components of the Drink-IT ERP solution, implementing standard ERP Financial workflows such as general ledger processing, accounts payable and receivable, order-to-cash sales processing, and purchase-to-pay procurement flows. Microsoft Dynamics NAV served as the application platform for inventory-aware trading, invoicing, and transactional posting aligned with distributor accounting and commercial processes.
NORRIQ acted as the implementation partner to deliver the solution, leading configuration, EDI mapping with trading partners, and rollout across finance, sales and purchasing teams. Governance emphasized module-level configuration and operational handover for ongoing transaction processing, with the implementation focused on aligning Drink-IT on Microsoft Dynamics NAV to Alcobrands business functions in Belgium.
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Alcobrands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021 Alcobrands deployed Microsoft 365 as its Collaboration platform. The vendor listing on Alcobrands website indicates the organization uses Microsoft 365 as a cloud-hosted productivity and collaboration stack. Microsoft 365 is presented as the primary Collaboration application supporting core communications and document workflows.
The deployment follows a small business tenant model with centralized tenant administration, user account provisioning, and cloud services for email, files, and meetings. Functional capabilities implemented are consistent with Microsoft 365 standard modules, including Exchange Online for email, SharePoint Online for shared document management, OneDrive for personal file storage, Microsoft Teams for chat and meetings, and Office desktop and web applications for productivity. Operational scope is companywide for a 20 person distribution firm, covering collaboration, internal communications, and document management across sales, operations, and administrative functions. Governance is expected to be managed through the Microsoft 365 admin center with role based access controls and group based provisioning to align accounts and permissions with business roles.
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Alcobrands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Alcobrands implemented Intuit Mailchimp to add Marketing Automation capabilities for customer communications on its website. Alcobrands is a Belgium based distribution company with roughly 20 employees, and the Intuit Mailchimp instance is surfaced on the public site to capture subscriptions and support email outreach workflows.
The Intuit Mailchimp deployment emphasizes core Marketing Automation functionality, including audience segmentation, campaign creation, and web embedded signup forms consistent with category workflows. Configuration work centers on embedding Mailchimp forms into the site, maintaining subscriber lists, and scheduling automated campaigns, with operational scope focused on marketing driven customer engagement that supports the companys sales and distribution activities.
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Alcobrands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Alcobrands
| First Name | Last Name | Title | Function | Department | Phone | |
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Managing Partner | Manager | Finance | |
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Manager Director | Manager | Finance | |
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On-Trade Sales Account Manager | Manager | Sales | |
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Apps Being Evaluated by Alcobrands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||