Gentofte, DK-2820,
Denmark
Alf Arp-Hansen Hotel Technographics
Alf Arp-Hansen Hotel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alf Arp-Hansen Hotel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 345 Alf Arp-Hansen Hotel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alf Arp-Hansen Hotel has purchased the following applications: Actimo for Employee Experience in 2019, Sitecore CMS for Web Content Management in 2022, Microsoft Clarity for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alf Arp-Hansen Hotel is running and its propensity to invest more and deepen its relationship with Actimo , Sitecore , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alf Arp-Hansen Hotel revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alf Arp-Hansen Hotel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alf Arp-Hansen Hotel Tech Stack and Enterprise Applications
Alf Arp-Hansen Hotel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Actimo | Legacy | Actimo | Employee Experience | HCM | n/a | 2019 | 2019 |
In 2019 Alf Arp-Hansen Hotel implemented Actimo and began using Actimo on its website, Apps Category: . The deployment placed Actimo as a web-embedded application surfaced through the corporate site and branded access points for site visitors and internal users.
Configuration emphasized web-hosted content publishing and distribution capabilities typical of site-integrated deployments, with administration performed through Actimo configuration interfaces and content managers updating site-based modules. The implementation narrative centers on a website-integrated architecture delivering Actimo functionality via the hotel group site, with operational control retained in the vendor application and content workflows managed through the hotel's publishing processes.
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Alf Arp-Hansen Hotel Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Alf Arp-Hansen Hotel deployed Sitecore CMS for its public website. The Sitecore CMS implementation is categorized under Web Content Management and serves the hotel’s web publishing and marketing communications functions.
The deployment emphasized standard Web Content Management capabilities including content authoring, templating, media asset management, and staged publishing workflows, enabling marketing and web operations teams to manage pages, promotions, and seasonal content. The architecture is implemented at the site level on the corporate web estate with modular page templates and role based authoring and approval flows configured to enforce brand consistency and editorial governance across the customer facing site.
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Alf Arp-Hansen Hotel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Alf Arp-Hansen Hotel implemented Microsoft Clarity on its public website. The deployment uses Microsoft Clarity, classified as Marketing Analytics, to instrument on-page visitor activity and behavioral signals for the hotel's online channels, supporting website analytics and visitor behavior analysis for the leisure and hospitality business.
Microsoft Clarity is configured to capture session recordings, heatmaps, click and scroll maps, and engagement telemetry, capabilities aligned with Marketing Analytics platforms. Data capture is scoped to the corporate website and the implementation is operated by the marketing and digital teams, with governance focused on configuration, privacy controls, and ongoing monitoring to inform content and user experience decisions.
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Alf Arp-Hansen Hotel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Alf Arp-Hansen Hotel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Alf Arp-Hansen Hotel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alf Arp-Hansen Hotel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||