Hong Kong, n/a,
Hong Kong
Alibaba.Com Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Alibaba.Com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57 Alibaba.Com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alibaba.Com has purchased the following applications: Dragon Metrics Platform for Marketing Automation in 2021, JavaScript for Apps Development in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alibaba.Com is running and its propensity to invest more and deepen its relationship with Dragon Metrics , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alibaba.Com revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alibaba.Com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dragon Metrics | Legacy | Dragon Metrics Platform | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Alibaba.Com implemented the Dragon Metrics Platform as part of its Marketing Automation tooling for the digital marketing team that supports China and global e-commerce properties. The Dragon Metrics Platform is applied to track a very large number of keyword rankings and to generate clear, structured reports that inform merchandising and marketing decisions across Alibaba.Com's e-commerce portfolio.
Deployment centers on large-scale rank tracking and automated reporting capabilities, with the implementation emphasizing scalable rank data ingestion and report generation workflows. Dragon Metrics Platform is used within Alibaba.Com by digital marketing and SEO teams to consolidate keyword performance, produce stakeholder-ready dashboards and to standardize reporting used in cross-functional marketing and e-commerce decision making.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | JavaScript | Apps Development | PaaS | n/a | 2023 | 2023 |
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