Alibaba.Com is a Communications organization based in Hong Kong, with around 57 employees and annual revenues of $7.0 million.

What enterprise applications does Alibaba.Com use?

Alibaba.Com operates a diverse technology stack with applications such as Dragon Metrics Platform and JavaScript, covering areas like Marketing Automation and Apps Development.

What digital transformation initiatives has Alibaba.Com undertaken?

Alibaba.Com has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Dragon Metrics and Oracle.

What are the most recent software purchases made by Alibaba.Com?

Alibaba.Com recently adopted applications including JavaScript in 2023 and Dragon Metrics Platform in 2021, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Alibaba.Com?

APPS RUN THE WORLD maintains an up-to-date database of Alibaba.Com’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Alibaba.Com’s IT investments?

Our research team continuously updates Alibaba.Com’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Alibaba.Com?

Subscribe to APPS RUN THE WORLD to access the complete Alibaba.Com technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Alibaba.Com Technographics, Software Purchases, AI and Digital Transformation Initiatives

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

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● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

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● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Alibaba.Com Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Alibaba.Com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 57 Alibaba.Com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Alibaba.Com has purchased the following applications: Dragon Metrics Platform for Marketing Automation in 2021, JavaScript for Apps Development in 2023 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Alibaba.Com is running and its propensity to invest more and deepen its relationship with Dragon Metrics , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Alibaba.Com revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alibaba.Com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Dragon Metrics	Legacy	Dragon Metrics Platform	Marketing Automation	CRM	n/a	2021	2021	In 2021, Alibaba.Com implemented the Dragon Metrics Platform as part of its Marketing Automation tooling for the digital marketing team that supports China and global e-commerce properties. The Dragon Metrics Platform is applied to track a very large number of keyword rankings and to generate clear, structured reports that inform merchandising and marketing decisions across Alibaba.Com's e-commerce portfolio. Deployment centers on large-scale rank tracking and automated reporting capabilities, with the implementation emphasizing scalable rank data ingestion and report generation workflows. Dragon Metrics Platform is used within Alibaba.Com by digital marketing and SEO teams to consolidate keyword performance, produce stakeholder-ready dashboards and to standardize reporting used in cross-functional marketing and e-commerce decision making.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Dragon Metrics

Legacy

Dragon Metrics Platform

Marketing Automation

CRM

n/a

2021

In 2021, Alibaba.Com implemented the Dragon Metrics Platform as part of its Marketing Automation tooling for the digital marketing team that supports China and global e-commerce properties. The Dragon Metrics Platform is applied to track a very large number of keyword rankings and to generate clear, structured reports that inform merchandising and marketing decisions across Alibaba.Com's e-commerce portfolio. Deployment centers on large-scale rank tracking and automated reporting capabilities, with the implementation emphasizing scalable rank data ingestion and report generation workflows. Dragon Metrics Platform is used within Alibaba.Com by digital marketing and SEO teams to consolidate keyword performance, produce stakeholder-ready dashboards and to standardize reporting used in cross-functional marketing and e-commerce decision making.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Oracle	Legacy	JavaScript	Apps Development	PaaS	n/a	2023	2023	In 2023, Alibaba.Com implemented JavaScript on its public website within the Apps Development category. JavaScript is used to provide client side application logic and interactive front end behavior across the Alibaba.Com site. Deployment is browser side, with script assets delivered as part of the website to enable DOM manipulation, event handling, client side input validation, and asynchronous content loading for dynamic pages. Functional capabilities observed include UI component behavior, on page interactivity, client side form validation, and instrumentation hooks consistent with web application lifecycle and front end to back end API workflows, supporting the website as the primary operational scope.

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Oracle

Legacy

JavaScript

Apps Development

PaaS

n/a

2023

In 2023, Alibaba.Com implemented JavaScript on its public website within the Apps Development category. JavaScript is used to provide client side application logic and interactive front end behavior across the Alibaba.Com site. Deployment is browser side, with script assets delivered as part of the website to enable DOM manipulation, event handling, client side input validation, and asynchronous content loading for dynamic pages. Functional capabilities observed include UI component behavior, on page interactivity, client side form validation, and instrumentation hooks consistent with web application lifecycle and front end to back end API workflows, supporting the website as the primary operational scope.

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Date	Company	Status	Vendor	Product	Category	Market
2025-10-02	Alibaba.Com	Evaluated	Oracle	Oracle Flexcube	Core Banking	ERP Services and Operations
2025-09-30	Alibaba.Com	Evaluated	Palantir Technologies	Palantir Foundry	Analytics and BI	Analytics and BI

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Alibaba.Com Technographics