AI Buyer Insights:

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

Allnatura
Location
56 Sudetenstr.,
Heubach, 73540,
Germany
Website
https://www.allnatura.de/
Phone
n/a
Artw industry
Retail
Employee
Revenue

Allnatura Technographics

Allnatura Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Allnatura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Allnatura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Allnatura has purchased the following applications: Makaira for Web Content Management in 2021, OXID eShop for eCommerce in 2017, Commanders Act CDP for Customer Data Platform in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Allnatura is running and its propensity to invest more and deepen its relationship with Makaira , OXID eSales , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Allnatura revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allnatura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Allnatura Tech Stack and Enterprise Applications

Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Makaira Legacy Makaira Web Content Management Content Management n/a 2021 2021
In 2021, Allnatura implemented Makaira for Web Content Management to power content and product presentation on its public website. Makaira is used to centralize authoring and template-driven page rendering, providing storefront content delivery and editorial content management across the site. The implementation targets e-commerce and marketing functions, supporting catalog presentation, promotional content, and editorial workflows for marketing and merchandising teams operating from Allnatura's website in Germany. Governance was established through content roles, versioning, and publishing workflows within Makaira to formalize editorial approvals and release cadence, while no external system integrations were provided in the source documentation and the operational scope is site-level.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
OXID eSales Legacy OXID eShop eCommerce eCommerce n/a 2017 2017
In 2017, Allnatura implemented OXID eShop to power its online storefront. The deployment uses OXID eShop as the primary eCommerce platform on allnatura.de, delivering catalog presentation and customer-facing purchase flows for the German retail site. OXID eShop implementation covers core eCommerce capabilities including product catalog management, shopping cart and checkout orchestration, customer account management, and basic merchandising and pricing controls. The implementation is configured to manage published product content and transactional capture through the platform's storefront and administrative modules. Operational ownership is concentrated within Allnatura's small internal team, with the platform supporting the company's online sales and order processing workflows in Germany. Governance focuses on centralized content and catalog updates via the OXID eShop back office, and the platform serves as the system of record for storefront merchandising and order capture.
Personalization and Product Recommendations eCommerce 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Commanders Act Legacy Commanders Act CDP Customer Data Platform CRM n/a 2017 2017
In 2017, Allnatura deployed Commanders Act CDP on its website. The implementation uses Commanders Act CDP as a Customer Data Platform to capture first party web events and consolidate customer identifiers into persistent customer profiles, supporting on-site marketing and personalization. The deployment is web-centric and instrumented via site-side snippets to populate a primary data layer for analytics and segmentation. Configuration emphasizes profile unification, audience segmentation, and activation for site personalization and marketing orchestration. The Commanders Act CDP functions as the central repository for on-site behavioral data, enabling downstream activations through standard tag or API mechanisms consistent with Customer Data Platform workflows. Governance and operational ownership align with Allnatura marketing and e-commerce activities, with a website-first rollout and iterative refinement of event schemas and segment definitions.
Customer Support CRM 2020 2020
Marketing Analytics CRM 2017 2017
Tag Management CRM 2017 2017
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017

IT Decision Makers and Key Stakeholders at Allnatura

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Allnatura Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Allnatura IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Allnatura digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Allnatura Technographics
Allnatura is a Retail organization based in Germany, with around 5 employees and annual revenues of $1.0 million.
Allnatura operates a diverse technology stack with applications such as Makaira, OXID eShop and Commanders Act CDP, covering areas like Web Content Management, eCommerce and Customer Data Platform.
Allnatura has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Makaira, OXID eSales and Commanders Act.
Allnatura recently adopted applications including Atlassian Jira Service Desk in 2022, Makaira in 2021 and Zendesk Service in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Allnatura’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Allnatura’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Allnatura technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.