Allnatura Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Allnatura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Allnatura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allnatura has purchased the following applications: SysEleven Cloud for Application Hosting and Computing Services in 2017, Commanders Act CDP for Customer Data Platform in 2017, OXID eShop for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allnatura is running and its propensity to invest more and deepen its relationship with SysEleven , Commanders Act , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allnatura revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allnatura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SysEleven | Legacy | SysEleven Cloud | Application Hosting and Computing Services | IaaS | n/a | 2017 | 2017 |
In 2017, Allnatura deployed SysEleven Cloud to host its public ecommerce website at https://www.allnatura.de/. The deployment uses SysEleven Cloud within the Application Hosting and Computing Services category to provide managed hosting for the company website and to support customer facing digital storefront operations. This placement establishes the relationship Allnatura SysEleven Cloud Application Hosting and Computing Services web hosting as the core infrastructure for online sales and product presentation.
The implementation is centered on cloud hosted web infrastructure, including managed compute instances, object storage for product assets, and network services for TLS termination and traffic routing. Configuration emphasizes platform level provisioning and automation for deployment and updates, consistent with typical Application Hosting and Computing Services capabilities. The SysEleven Cloud deployment supports hosting, content delivery, and operational continuity for the site, while leaving backend enterprise systems outside the disclosed scope.
Operational ownership is concentrated on Allnatura's web and customer facing functions, reflecting the company size and the single site focus in Germany. Governance likely aligns with a lean rollout and operational process for content publishing, release cadence, and incident handling, rather than broad cross functional ERP or HR integration. The implementation narrative is limited to web hosting and online commerce infrastructure provided by SysEleven Cloud.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Commanders Act | Legacy | Commanders Act CDP | Customer Data Platform | CRM | n/a | 2017 | 2017 |
In 2017, Allnatura deployed Commanders Act CDP on its website. The implementation uses Commanders Act CDP as a Customer Data Platform to capture first party web events and consolidate customer identifiers into persistent customer profiles, supporting on-site marketing and personalization. The deployment is web-centric and instrumented via site-side snippets to populate a primary data layer for analytics and segmentation.
Configuration emphasizes profile unification, audience segmentation, and activation for site personalization and marketing orchestration. The Commanders Act CDP functions as the central repository for on-site behavioral data, enabling downstream activations through standard tag or API mechanisms consistent with Customer Data Platform workflows. Governance and operational ownership align with Allnatura marketing and e-commerce activities, with a website-first rollout and iterative refinement of event schemas and segment definitions.
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Allnatura implemented OXID eShop to power its online storefront. The deployment uses OXID eShop as the primary eCommerce platform on allnatura.de, delivering catalog presentation and customer-facing purchase flows for the German retail site.
OXID eShop implementation covers core eCommerce capabilities including product catalog management, shopping cart and checkout orchestration, customer account management, and basic merchandising and pricing controls. The implementation is configured to manage published product content and transactional capture through the platform's storefront and administrative modules.
Operational ownership is concentrated within Allnatura's small internal team, with the platform supporting the company's online sales and order processing workflows in Germany. Governance focuses on centralized content and catalog updates via the OXID eShop back office, and the platform serves as the system of record for storefront merchandising and order capture.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2021 | 2021 |
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