Allura USA
396 W. Greens Road, Suite 300,
Houston, 77067, TX,
United States
Houston, 77067, TX,
United States
1 844−525−5872
Manufacturing
Allura USA Technographics
Allura USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Allura USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Allura USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allura USA has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Craft CMS for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allura USA is running and its propensity to invest more and deepen its relationship with SAP , HubSpot , Pixel & Tonic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allura USA revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allura USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Allura USA Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, Allura USA implemented SAP ERP ECC 6.0 as an ERP Financial system. The June 2014 to October 2014 engagement targeted SAP SD and SAP LE-TRA capabilities for the Plycem USA Allura project and was associated with IBM, executed in an SAP ECC 6.0 ehp 7 environment.
The implementation configured commercial sales capabilities including contract types, sales deal types, sales order types, pricing procedures, consignment, rebates, billing types, and smart-forms for invoice and order acknowledgement. Logistics and transportation configuration encompassed sub-contracting, batch determination, output types and determination, text types and IDs, partner determination, transportation zones, connection points, routes and route determination, stages, transportation groups, transport relevance, shipment ranges, shipment types, shipment variants, transportation planning points, shipment cost types, and pricing procedure for transportation.
Interfaces and enhancements implemented included scales integration and EDI 805, along with smart-forms for bill of lading, NAFTA, CBP, invoice, and order acknowledgement. The project delivered a full process flow for carrier payment and carrier settlement, aligning sales, logistics, transportation, and billing functions across the United States fiber cement operations.
Project governance reflected a consultant-led rollout, with SAP SD and SAP LE-TRA configuration and testing phases concluding in an on time go-live in October 2014. The implementation addressed logistics process changes encountered from prior AS400 operations, and the client realized consolidated process control through SAP ERP ECC 6.0.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Allura USA implemented Hubspot Live Chat on its website, deploying the application as the primary web messaging channel. The deployment aligns with the Chatbots and Conversational AI category and positions Hubspot Live Chat to capture inbound customer and prospect inquiries via an on‑site conversational interface across product and support pages.
Configuration centered on the chat widget and conversational workflows, including preconfigured welcome messages, routing rules for initial triage, canned responses, session transcripts, and conversation logging. Hubspot Live Chat was configured to support automated triage flows typical of Chatbots and Conversational AI, and to enable agent handoff and asynchronous messaging for follow up outside real time.
Operational ownership was assigned to customer service and inside sales, with governance focused on response templates, availability windows, and conversation tagging to align incoming chats with existing sales and support processes. The implementation is scoped to the public website channel, where Hubspot Live Chat serves as Allura USA’s front line for conversational engagement and web‑originated inquiry capture.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pixel & Tonic | Legacy | Craft CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020 Allura USA implemented Craft CMS as its Web Content Management solution for the corporate website. The implementation centralized editorial control and content publication for product information, resource pages, and corporate messaging using Craft CMS as the primary content authoring and delivery platform.
Deployment emphasized template-driven rendering, content modeling, asset management, and role-based editorial workflows consistent with Web Content Management capabilities. The Craft CMS implementation included structured content types for product and marketing pages, templated presentation layers for consistent front-end rendering, media library management for technical and marketing assets, and scheduling controls for staged publishing.
Operational scope covered the company website and the internal content processes that support marketing and product communications, with editorial governance defined through user roles and approval workflows. Configuration focused on content authoring, approval, and publication lifecycles inside Craft CMS, enabling centralized management of site content without referencing prior systems.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Allura USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Allura USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Allura USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Allura USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Allura USA Technographics
Allura USA is a Manufacturing organization based in United States,
with around 300 employees and annual revenues of $50.0 million.
Allura USA operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Hubspot Live Chat and Craft CMS,
covering areas like ERP Financial, Chatbots and Conversational AI and Web Content Management.
Allura USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, HubSpot and Pixel & Tonic.
Allura USA recently adopted applications including
Hubspot Live Chat in 2021, Hubspot Marketing Automation in 2021 and Craft CMS in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Allura USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Allura USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Allura USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.