Logan, 84341, UT,
United States
Al's Sporting Goods Technographics
Al's Sporting Goods Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al's Sporting Goods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Al's Sporting Goods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al's Sporting Goods has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, VTEX eCommerce for eCommerce in 2019, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al's Sporting Goods is running and its propensity to invest more and deepen its relationship with Cisco Systems , Google , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al's Sporting Goods revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al's Sporting Goods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al's Sporting Goods Tech Stack and Enterprise Applications
Al's Sporting Goods Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Al's Sporting Goods deployed Cisco Webex Meetings. The company uses Cisco Webex Meetings as an Audio Video and Web Conferencing solution embedded on their public website to enable browser-based meeting joins for customer and vendor interactions. The implementation leverages cloud-hosted Webex meeting services and standard conferencing capabilities including video, audio, screen sharing, and scheduling to support small business collaboration workflows.
Deployment architecture centers on a website-embedded meeting layer with meetings launched via web links and hosted in Cisco's cloud infrastructure. Operational scope covers customer-facing engagement on the website alongside internal collaboration across sales, support, and procurement for a 50 employee retail organization. Governance is implemented through centralized administrator controls for user accounts and meeting configuration, with rollout focused on web integration and staff adoption rather than back office system integrations.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Al's Sporting Goods eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Al's Sporting Goods implemented VTEX eCommerce to operate its online storefront. VTEX eCommerce is used on the company website to manage product catalog, storefront presentation, checkout, and order capture for the retailer's US online channel. The implementation supports core eCommerce functions and underpins merchandising and customer service workflows.
The deployment follows a small retailer SaaS model, with VTEX eCommerce provisioned as a cloud hosted platform and configured for catalog management, pricing, promotions, and checkout flows. Governance centers on centralized catalog and promotion control, with merchandising teams maintaining product content and pricing through the VTEX eCommerce administrative interface. Al's Sporting Goods VTEX eCommerce eCommerce handles storefront operations and order management without on premises infrastructure.
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Shipping Management | eCommerce |
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2015 | 2015 |
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Al's Sporting Goods CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Al's Sporting Goods deployed Hotjar on its public website to capture user behavior and qualitative feedback. Hotjar was implemented via the vendor's client-side JavaScript snippet embedded in site templates, providing session recordings, heatmaps, and on-site feedback widgets consistent with Customer Experience tooling. The deployment was scoped to the ecommerce storefront and product pages, aligning the Al's Sporting Goods Hotjar Customer Experience implementation with web merchandising and checkout experience analysis.
Configuration work centered on the Hotjar admin console and site template integration, with tagging and page-level sampling controls to focus data collection on key customer journeys. Operational ownership sits with digital marketing and site operations teams, who use session replays and on-site surveys to inform merchandising, navigation, and customer support workflows. Governance was implemented through site-level configuration and consent management controls to manage data capture and privacy settings for the Hotjar deployment.
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Al's Sporting Goods PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Al's Sporting Goods IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Al's Sporting Goods
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Al's Sporting Goods Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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