Altana Aktiengesellschaft Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Altana Aktiengesellschaft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4789 Altana Aktiengesellschaft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Altana Aktiengesellschaft has purchased the following applications: Microsoft 365 for Collaboration in 2018, Signalize for Marketing Automation in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Altana Aktiengesellschaft is running and its propensity to invest more and deepen its relationship with Microsoft , etracker , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Altana Aktiengesellschaft revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Altana Aktiengesellschaft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| etracker | Legacy | Signalize | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Altana Aktiengesellschaft implemented Signalize, a Marketing Automation application, on its corporate website. The deployment focused on web-level instrumentation to capture page events and visitor behavior, with Signalize configured to feed event data into marketing workflows used by the digital marketing and communications teams. Signalize on the website anchors campaign orchestration and visitor profiling, centralizing web-derived signals in the Marketing Automation layer.
Configuration emphasized standard Marketing Automation capabilities including visitor segmentation, campaign tracking, lead capture forms, and automated campaign triggers tailored to corporate and product communications. Operational ownership is concentrated in central marketing and web operations, supported by configuration workstreams for tagging, data mapping, and campaign template management. Integrations are implemented at the website surface, using event-level data inside Signalize to drive targeted messaging and campaign execution, with governance oriented toward campaign lifecycle management and controlled access for marketing operators.
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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