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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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Althoff Hotels
Location
Aachener Strasse 1348,
Cologne, 50859,
Germany
Website
https://www.althoffhotels.com/
Phone
49 2234 37900
Artw industry
Leisure and Hospitality
Employee
Revenue

Althoff Hotels Technographics

Althoff Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Althoff Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Althoff Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Althoff Hotels has purchased the following applications: Bookassist for Reservation and Booking Management in 2015, DialogShift AI for Chatbots and Conversational AI in 2025, Slack Connect for Collaboration in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Althoff Hotels is running and its propensity to invest more and deepen its relationship with Bookassist , Triptease , DialogShift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Althoff Hotels revenues, which have grown to $191.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Althoff Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Althoff Hotels Tech Stack and Enterprise Applications

ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Bookassist Legacy Bookassist Reservation and Booking Management ERP Services and Operations n/a 2015 2015
In 2015, Althoff Hotels implemented Bookassist for Reservation and Booking Management on its public website. Bookassist was deployed as the customer facing booking engine embedded in the website to capture direct online reservations and manage standard reservation workflows. The implementation centers on Bookassist's online booking engine capabilities, including availability search, room and rate presentation, multi room booking flow, guest data capture, and booking confirmation processes. Bookassist also handles online checkout and payment capture as part of the reservation workflow, consistent with Reservation and Booking Management functional requirements. Operational ownership sits with the hotel's ecommerce and distribution functions, with configuration of rate rules and inventory presentation controlled centrally and applied to the website booking flows. The Bookassist deployment supports the group level online reservation business function and routes confirmed bookings into the hotel operations and front desk processes for fulfillment and guest servicing.
Reservation and Booking Management ERP Services and Operations 2025 2025
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DialogShift Legacy DialogShift AI Chatbots and Conversational AI AI-Powered Application n/a 2025 2025
In 2025, Althoff Hotels deployed DialogShift AI on their website to introduce a web-facing Chatbots and Conversational AI capability for guest interactions. The DialogShift AI implementation focuses on front-line digital engagement on the corporate website and is positioned to support online guest inquiries and reservation-related conversational workflows. The implementation includes conversational flow configuration, intent classification and routing, a managed knowledge base for frequently asked questions, automated lead capture, and escalation paths for human agent handoff. DialogShift AI is instrumented for conversational analytics and monitoring, enabling iterative tuning of intents and responses and ongoing conversation design updates. Deployment is delivered as a website chat widget integrated into Althoff Hotels' public site, with operational coverage centering on guest services, reservations, and customer support workflows. Governance is organized around centralized conversation design and content ownership by guest service and communications teams, with a staged rollout approach, ongoing training for agents on escalation protocols, and monitoring processes to maintain response quality.
Chatbots and Conversational AI AI-Powered Application 2025 2025
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Slack Connect Collaboration Collaboration n/a 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2016 2016
Data Management Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2025 2025
Tag Management CRM 2018 2018
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2020 2020
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2025 2025
Governance, Risk and Compliance TRM 2025 2025
Governance, Risk and Compliance TRM 2025 2025
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2011 2011
Apps Development PaaS 2025 2025
Transactional Email PaaS 2018 2018
Transactional Email PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2016 2016
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Identity and Access Management (IAM) CyberSecurity 2023 2023

IT Decision Makers and Key Stakeholders at Althoff Hotels

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Althoff Hotels Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Althoff Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Althoff Hotels digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Althoff Hotels Technographics
Althoff Hotels is a Leisure and Hospitality organization based in Germany, with around 1500 employees and annual revenues of $191.0 million.
Althoff Hotels operates a diverse technology stack with applications such as Bookassist, DialogShift AI and Slack Connect, covering areas like Reservation and Booking Management, Chatbots and Conversational AI and Collaboration.
Althoff Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Bookassist, DialogShift and Salesforce.
Althoff Hotels recently adopted applications including Triptease in 2025, DialogShift AI in 2025 and Chatwoot Live Chat in 2025, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Althoff Hotels’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Althoff Hotels’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Althoff Hotels technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.