Aluline Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aluline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Aluline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aluline has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Permido for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aluline is running and its propensity to invest more and deepen its relationship with Google , Permido or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aluline revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aluline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Permido | Legacy | Permido | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Aluline implemented Permido on its website to provide Marketing Automation capabilities. The Permido deployment is implemented as a website-embedded tracking snippet that captures web events and enables lead capture and form handling for site visitors. Functional capabilities in use align with Marketing Automation workflows, including web behavioral tracking, audience segmentation, automated campaign orchestration, and web-to-lead processing using the Permido application.
Operational responsibility for Permido sits with Aluline's marketing and digital channels, where captured website interaction signals are centralized to drive campaign targeting and automated outreach. Governance emphasizes marketing ownership of campaign configuration, segmentation rules, and form routing, with rollout scoped to the public website and focused on supporting marketing and demand generation business functions.
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