Portsmouth, 3801, NH,
United States
Amadeus Hospitality Technographics
Amadeus Hospitality Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amadeus Hospitality and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Amadeus Hospitality employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amadeus Hospitality has purchased the following applications: Sterling Background Check for BackGround Screening in 2017, Amadeus E-Retail for Reservation and Booking Management in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amadeus Hospitality is running and its propensity to invest more and deepen its relationship with Sterling Talent Solutions , Workday , Amadeus IT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amadeus Hospitality revenues, which have grown to $73.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amadeus Hospitality intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amadeus Hospitality Tech Stack and Enterprise Applications
Amadeus Hospitality HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2017 | 2017 |
In 2017 Amadeus Hospitality implemented Sterling Background Check to centralize candidate screening as part of its broader BackGround Screening and talent acquisition operations. The Sterling Background Check deployment was positioned to support recruiting, onboarding, and compliance workflows managed by the companys HR and Talent Acquisition teams in the United States.
The implementation of Sterling Background Check standardized initiation of background checks and drug screens, leveraging case management and adjudication workflows to respond to flagged results as required. Functional capabilities implemented included candidate screening orchestration, drug testing initiation, result adjudication and status updates tied to candidate onboarding milestones.
Integrations were explicit and operational, Sterling Background Check worked alongside SterlingOne screening services and interfaced with the iCIMS Applicant Tracking System where onboarding was managed. The rollout supported an integration from Taleo to iCIMS Applicant Tracking System, used E-Verify portal checks for I-9 verification, and fed new employee profile creation into ADP Workforce Now HRIS to complete hire records.
Governance and process changes accompanied the technical deployment, with HR Business Partners mentoring live exit interviews, recruiting teams drafting and posting job descriptions on career sites and university boards, and recruiting maintaining compliance records as required by law. The operational model routed flagged background results through HR adjudication workflows, coordinated drug screen follow up, and ensured I-9 and E-Verify documentation was retained in HRIS.
Outcome signals recorded in the source materials included increased brand awareness through management of social media pages such as Glassdoor, Twitter, and Instagram, and the integration of Sterling Background Check into the companys applicant to hire lifecycle supported a more consistent onboarding sequence. Sterling Background Check is referenced by name in the deployment narrative, reflecting its role within Amadeus Hospitality BackGround Screening and hiring processes.
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Amadeus Hospitality ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus E-Retail | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Amadeus Hospitality deployed Amadeus E-Retail as its Reservation and Booking Management application on its website. The implementation is positioned as the customer facing booking engine for direct online reservations and guest self-service on the public site.
Amadeus E-Retail was configured to support core reservation and booking workflows, including central booking engine functionality, availability and rate rule management, reservation lifecycle handling, and an embedded booking widget for online shopping and checkout flows. Configuration work emphasized rate plan mapping, room inventory allocation, and booking confirmation processes to ensure consistent reservation records and guest communication.
The deployment is integrated into the company website front-end and e-commerce stack to route online bookings into central reservation records and to support operational handoff to reservations, e-commerce, and revenue management teams. Governance was established around centralized configuration and rate governance, with operational ownership assigned to reservations and distribution functions to manage booking policies and channel controls.
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Amadeus Hospitality AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Amadeus Hospitality implemented Drift AI Chatbot as a Chatbots and Conversational AI solution on its public website to support customer engagement and online lead qualification. The deployment serves as a web embedded conversational layer that instruments real time messaging and visitor interaction at marketing and sales touch points. Drift AI Chatbot operates as the initial inbound engagement mechanism, delivering automated conversational responses and routing conversations to human agents when escalation is required.
Functional capabilities implemented include conversational live chat, AI driven automated responses, lead capture and routing workflows, and contextual escalation to sales or support teams, reflecting common Chatbots and Conversational AI patterns for website engagement. Operational ownership is centered on marketing and digital engagement teams, with configuration and conversational workflow rules managed through the Drift administrative interface. Integrations with backend systems are not specified in the source, therefore operational coverage is described only for the website channel and its support of marketing and sales business functions.
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Amadeus Hospitality Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Amadeus Hospitality CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Amadeus Hospitality PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Amadeus Hospitality IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Amadeus Hospitality
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Amadeus Hospitality Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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