Moscow, 117105,
Russia
AMAKS Hotels & Resorts Russia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AMAKS Hotels & Resorts Russia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 AMAKS Hotels & Resorts Russia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AMAKS Hotels & Resorts Russia has purchased the following applications: Socket.IO for Apps Development in 2020, Hotbot AI Platform for Artificial Intelligence Marketing in 2022, CallTracking for Call Tracking and Recording in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AMAKS Hotels & Resorts Russia is running and its propensity to invest more and deepen its relationship with Socket.IO , Hotbot.ai , CallTracking.ru or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AMAKS Hotels & Resorts Russia revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AMAKS Hotels & Resorts Russia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Socket.IO | Legacy | Socket.IO | Apps Development | PaaS | n/a | 2020 | 2020 |
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hotbot.ai | Legacy | Hotbot AI Platform | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, AMAKS Hotels & Resorts Russia implemented Hotbot AI Platform. The Hotbot AI Platform is deployed as an Artificial Intelligence Marketing solution on AMAKS's public website, positioned to support website marketing, customer engagement, and booking conversion workflows.
The implementation centers on onsite conversational assistant functionality, personalization and automated recommendation capabilities typical of Artificial Intelligence Marketing platforms. Configuration work included intent classification and template-driven messaging, rule-based routing for promotional flows, and content recommendation logic to surface room offers, package upsells, and ancillary services within the booking funnel.
Deployment is scoped to AMAKS public-facing web properties and is operated by the marketing and digital commerce teams, with monitoring and analytics instrumentation layered to record engagement and campaign performance signals. Governance introduced content approval and campaign scheduling workflows to align AI-driven messaging with seasonal promotions and commercial calendars.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallTracking.ru | Legacy | CallTracking | Call Tracking and Recording | CRM | n/a | 2019 | 2019 |
In 2019, AMAKS Hotels & Resorts Russia implemented CallTracking, a Call Tracking and Recording application, on its website. The deployment targeted web originations to capture attribution for online booking flows and guest inquiries through the site. The CallTracking implementation included standard Call Tracking and Recording capabilities such as dynamic number insertion for session level attribution, call recording for quality review and dispute resolution, and centralized call analytics to profile campaign and channel performance. Configuration work focused on embedding tracking scripts into site pages, provisioning pools of tracking numbers tied to marketing campaigns, and mapping referral parameters to campaign metadata for downstream reporting. Operational coverage centered on the customer facing web channel, with captured call data consumed by marketing, reservations, and guest services to inform campaign attribution and call handling workflows. Governance measures noted in the implementation included role based access to recordings and analytics, defined call retention settings, and process changes to route web driven calls to centralized reservation teams.
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Marketing Analytics | CRM |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Reservation and Booking Management | ERP Services and Operations |
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2025 | 2025 |
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