Amaro
Rua Antônio Nagib Ibrahim 30,
Sao Paulo, 5036, SP,
Brazil
Sao Paulo, 5036, SP,
Brazil
55 11 3230-4500
Retail
Amaro Technographics
Amaro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amaro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Amaro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amaro has purchased the following applications: Linx Core for Point Of Sale in 2014, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Riskified Chargeback Guarantee for eCommerce Fraud Protection in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amaro is running and its propensity to invest more and deepen its relationship with Linx , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amaro revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amaro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amaro Tech Stack and Enterprise Applications
Amaro ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Amaro implemented Linx Core as its Point Of Sale to support retail checkout and in-store sales operations. Linx Core was deployed to manage cashier workflows, transaction processing, payment capture, receipt issuance and sales reporting, delivering core Point Of Sale capabilities for front-of-house retail transactions. The implementation reflects standard POS functionality including product lookup, price execution, promotions handling and store-level inventory adjustments, with the full application name Linx Core referenced by the vendor.
Configuration work emphasized cashier interface setup, transaction audit trails and fiscal receipt configuration alongside operational controls for store staff. Operational ownership aligned with retail operations supported by IT for configuration and ongoing support, and Amaro is listed as a Linx customer on the vendor site indicating a vendor relationship and public reference to the Linx Core Point Of Sale deployment.
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Amaro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Amaro implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment covered the company s 600 employees in Brazil and centralized core productivity tools for email, calendaring, real-time document editing, and cloud storage.
Configuration followed standard Google Workspace capabilities, including Gmail for corporate email, Google Calendar for scheduling, Google Drive with Google Docs, Sheets and Slides for collaborative content creation, and Google Meet for virtual meetings, with administration conducted through the Google Workspace admin console for user provisioning, group policy management, and domain email controls. Operational scope spanned merchandising, marketing, customer service and back office functions, aligning Collaboration tooling to Amaro business workflows, and the implementation is referenced on the company website.
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Collaboration | Collaboration |
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2017 | 2017 |
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Amaro eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Riskified | Legacy | Riskified Chargeback Guarantee | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Amaro implemented Riskified Chargeback Guarantee on its website as a primary eCommerce Fraud Protection capability. Amaro Riskified Chargeback Guarantee eCommerce Fraud Protection supports online payments and chargeback management across the retailer's Brazil ecommerce channel, aligning fraud decisioning with checkout flows and dispute resolution processes.
The deployment centralizes automated decisioning at the online checkout and extends to post-authorization chargeback handling, using Riskified Chargeback Guarantee to provide guaranteed coverage for qualifying orders and to automate review routing for flagged transactions. Configuration emphasized embedding Riskified Chargeback Guarantee into transaction flows and the order processing pipeline, while operational governance updated fraud operations, payments, and customer service workflows to manage dispute escalation and evidence submission under the guarantee model.
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eCommerce Fraud Protection | eCommerce |
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2024 | 2024 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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Amaro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Engagement, Customer Loyalty | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Amaro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Amaro PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Amaro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Amaro
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Amaro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amaro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amaro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Amaro Technographics
Amaro is a Retail organization based in Brazil,
with around 600 employees and annual revenues of $50.0 million.
Amaro operates a diverse technology stack with applications such as
Linx Core, Google Workspace (Formerly Google G-Suite) and Riskified Chargeback Guarantee,
covering areas like Point Of Sale, Collaboration and eCommerce Fraud Protection.
Amaro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Google and Riskified.
Amaro recently adopted applications including
LexisNexis ThreatMetrix in 2024, Riskified Chargeback Guarantee in 2021 and Flow Commerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amaro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amaro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amaro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.