AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Amazing Grass Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP Financial Management n/a 2017 2017
In 2017 Amazing Grass implemented Oracle NetSuite ERP. The deployment addressed ERP Financial requirements by centralizing accounting, billing and financial reporting for the small retail natural products company. The company provisioned a cloud instance of Oracle NetSuite ERP to establish a single source of financial truth across transactions and customer orders. Configured functional modules included general ledger, accounts payable, accounts receivable, invoicing, order to cash workflows and procurement to support finance and operations activities. Inventory and basic order management capabilities were set up to align fulfillment and cost accounting with transactional financial records, enabling integrated posting and reconciliation. Operational coverage focused on finance, accounting and fulfillment within the United States, with governance implemented through a standardized chart of accounts and approval workflows to tighten journal control and period close discipline.
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shopify Legacy Shopify eCommerce eCommerce n/a 2021 2021
In 2021, Amazing Grass deployed Shopify to power its eCommerce storefront. Amazing Grass uses Shopify on their website to centralize online merchandising, product catalog presentation, shopping cart and checkout, and order capture for the retail business. The implementation leverages core Shopify capabilities typical of the eCommerce category, including storefront templates and content management, product catalog and SKU handling, shopping cart and checkout orchestration, basic order management and inventory tracking, and promotional pricing configuration. Operational ownership is concentrated with a small internal team responsible for catalog updates, pricing and fulfillment workflows, and site publishing, while governance focuses on content approval and merchandising process controls for the customer facing website.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2021 2021
In 2021, Amazing Grass implemented Hotjar on its public website to capture qualitative customer interaction data for Customer Experience. The deployment embeds the Hotjar JavaScript tracking snippet across core site pages to enable session replays, heatmaps, conversion funnel analysis, on-page feedback polls, and short-form surveys, aligning with common Customer Experience instrumentation practices. Hotjar is configured for client-side event capture and sampling, allowing the team to collect usability signals without modifying server-side systems. Operational scope focuses on eCommerce and marketing workflows, with site analytics and merchandising activities informed by Hotjar-derived behavioral recordings and on-page feedback. Governance is handled via Hotjar account settings for data retention, consent-driven recording, and page targeting rules, and the rollout was applied incrementally across the site. The implementation positions Amazing Grass Hotjar Customer Experience data as a qualitative input into UX prioritization and site conversion workflows.
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2016 2016
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2018 2018
Marketing Automation CRM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2018 2018

IT Decision Makers and Key Stakeholders at Amazing Grass

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Amazing Grass Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amazing Grass IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amazing Grass digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Amazing Grass Technographics
Amazing Grass is a Retail organization based in United States, with around 10 employees and annual revenues of $1.0 million.
Amazing Grass operates a diverse technology stack with applications such as Oracle NetSuite ERP, Shopify and Hotjar, covering areas like ERP Financial, eCommerce and Customer Experience.
Amazing Grass has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Shopify and Contentsquare.
Amazing Grass recently adopted applications including Shopify in 2021, Hotjar in 2021 and The Trade Desk in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amazing Grass’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Amazing Grass’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amazing Grass technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.