Newport Beach, 92660-7521, CA,
United States
Amazing Grass Technographics
Amazing Grass Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amazing Grass and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Amazing Grass employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amazing Grass has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2017, Shopify for eCommerce in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amazing Grass is running and its propensity to invest more and deepen its relationship with Oracle , Shopify , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amazing Grass revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amazing Grass intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amazing Grass Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Amazing Grass implemented Oracle NetSuite ERP. The deployment addressed ERP Financial requirements by centralizing accounting, billing and financial reporting for the small retail natural products company. The company provisioned a cloud instance of Oracle NetSuite ERP to establish a single source of financial truth across transactions and customer orders.
Configured functional modules included general ledger, accounts payable, accounts receivable, invoicing, order to cash workflows and procurement to support finance and operations activities. Inventory and basic order management capabilities were set up to align fulfillment and cost accounting with transactional financial records, enabling integrated posting and reconciliation. Operational coverage focused on finance, accounting and fulfillment within the United States, with governance implemented through a standardized chart of accounts and approval workflows to tighten journal control and period close discipline.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Amazing Grass deployed Shopify to power its eCommerce storefront. Amazing Grass uses Shopify on their website to centralize online merchandising, product catalog presentation, shopping cart and checkout, and order capture for the retail business.
The implementation leverages core Shopify capabilities typical of the eCommerce category, including storefront templates and content management, product catalog and SKU handling, shopping cart and checkout orchestration, basic order management and inventory tracking, and promotional pricing configuration. Operational ownership is concentrated with a small internal team responsible for catalog updates, pricing and fulfillment workflows, and site publishing, while governance focuses on content approval and merchandising process controls for the customer facing website.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Amazing Grass implemented Hotjar on its public website to capture qualitative customer interaction data for Customer Experience. The deployment embeds the Hotjar JavaScript tracking snippet across core site pages to enable session replays, heatmaps, conversion funnel analysis, on-page feedback polls, and short-form surveys, aligning with common Customer Experience instrumentation practices. Hotjar is configured for client-side event capture and sampling, allowing the team to collect usability signals without modifying server-side systems.
Operational scope focuses on eCommerce and marketing workflows, with site analytics and merchandising activities informed by Hotjar-derived behavioral recordings and on-page feedback. Governance is handled via Hotjar account settings for data retention, consent-driven recording, and page targeting rules, and the rollout was applied incrementally across the site. The implementation positions Amazing Grass Hotjar Customer Experience data as a qualitative input into UX prioritization and site conversion workflows.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Amazing Grass
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Amazing Grass Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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