American Girl
Location
8400 Fairway Place,
Middleton, 53562, WI,
United States
Website
https://www.americangirl.com/
Phone
1 800-845-0005
Artw industry
Retail
Employee
Revenue

American Girl Technographics

American Girl Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by American Girl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 American Girl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that American Girl has purchased the following applications: FreeWheel Demandsuite for Agency Management in 2024, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015, AppDynamics APM for Application Performance Management in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems American Girl is running and its propensity to invest more and deepen its relationship with FreeWheel, A Comcast Company , Microsoft , AppDynamics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing American Girl revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Girl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

American Girl Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
FreeWheel, A Comcast Company Legacy FreeWheel Demandsuite Agency Management ERP Services and Operations n/a 2024 2024
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2015 2015
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2019 2019
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
AppDynamics Legacy AppDynamics APM Application Performance Management ITSM n/a 2018 2018
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2020 2020
Audio Video and Web Conferencing Collaboration 2017 2017
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
BackGround Screening HCM 2021 2021
Recruiting, Applicant Tracking System HCM 2018 2018
Time and Attendance HCM 2010 2010
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Content Management Content Management 2015 2015
Digital Asset Management Content Management 2019 2019
Web Content Management Content Management 2021 2021
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Customer Analytics CRM 2018 2018
Customer Engagement CRM 2016 2016
Customer Experience CRM 2018 2018
Marketing Analytics CRM 2015 2015
Marketing Analytics CRM 2018 2018
Marketing Automation CRM 2018 2018
Tag Management CRM 2016 2016
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
eCommerce eCommerce 2015 2015
eCommerce eCommerce 2018 2018
eCommerce eCommerce 2004 2004
Shipping Management eCommerce 2020 2020
Shipping Management eCommerce 2018 2018
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2012 2012
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2021 2021
Web Application Firewalls (WAF) CyberSecurity 2021 2021
ERP Financial Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Payment Processing ERP Financial Management 2017 2017
Payment Processing ERP Financial Management 2021 2021
IT Decision Makers and Key Stakeholders at American Girl
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by American Girl Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD American Girl Technographics

American Girl is a Retail organization based in United States, with around 1200 employees and annual revenues of $300.0 million.

American Girl operates a diverse technology stack with applications such as FreeWheel Demandsuite, Microsoft Azure Cloud Services and AppDynamics APM, covering areas like Agency Management, Application Hosting and Computing Services and Application Performance Management.

American Girl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as FreeWheel, A Comcast Company, Microsoft and AppDynamics.

American Girl recently adopted applications including FreeWheel Demandsuite in 2024, Sterling Background Check in 2021 and CrownPeak DXP in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of American Girl’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates American Girl’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete American Girl technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.