American Golf
1st Floor Westbrook House, Westbrook Centre,
Warrington, WA5 8UH,
United Kingdom
Warrington, WA5 8UH,
United Kingdom
44 19 2548-8400
Retail
American Golf Technographics
American Golf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Golf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 777 American Golf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Golf has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2017, Eurostop EPOS for Point Of Sale in 2017, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Golf is running and its propensity to invest more and deepen its relationship with Microsoft , Adyen , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Golf revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Golf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Golf Tech Stack and Enterprise Applications
American Golf ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017 American Golf implemented Microsoft Dynamics NAV as an ERP Financial application to centralize financial management and reporting across its United Kingdom retail operations. The deployment focused on establishing a single NAV instance to host transactional finance data and to provide a stable data source for bespoke reporting and BI processes.
The Microsoft Dynamics NAV implementation included initialization of a new ERP instance and configuration work to align core financial workflows, reporting, and bespoke application access to the NAV database. Internal development activities updated existing bespoke software and SSRS reporting to connect to the Microsoft Dynamics NAV database, and SQL Server administration supported the transactional and reporting layers.
Integrations were explicit and developer-driven, most notably a data integration built to the Anthill CRM platform using C#.Net and SQL to synchronize customer-related information and improve the customer journey. The program also incorporated a data warehouse layer created and maintained with SQL BIDS and Jet Data Manager to feed analytical reporting and support the Business Intelligence function.
Governance and operational ownership rested with in-house IT and development resources who documented, created, tested, and maintained new routines in Microsoft Dynamics NAV, C#.NET, and Microsoft SQL. During a company administration event the NAV instance and associated reporting were used to pull consolidated data into a Virtual Data Room, ensuring business continuity while IT coordinated development, supervised junior developers, and maintained change control for the ERP Financial rollout.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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American Golf ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eurostop | Legacy | Eurostop EPOS | Point Of Sale | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, American Golf implemented Eurostop EPOS to standardize point of sale for its retail operations in the United Kingdom. Eurostop EPOS serves as the primary Point Of Sale application for store-level sales transactions, till and receipt management, pricing and promotion execution, and inventory visibility, supporting retail business functions such as store operations, merchandising and finance.
The deployment is architected around store EPOS terminals paired with a centralized back-office configuration for catalogue and stock synchronization, sales reporting and reconciliation, reflecting typical Point Of Sale topology for a mid-market retailer. Eurostop EPOS operates alongside the company use of Google Workspace on its website and for corporate collaboration, with integrations oriented toward operational communications and administrative workflows, and governance centralized to maintain standardized retail workflows and configuration.
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American Golf AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 American Golf implemented LivePerson Conversational Cloud on its website. The LivePerson Conversational Cloud deployment created a web chat channel to handle ecommerce and customer service interactions, aligning with Chatbots and Conversational AI use cases for real time messaging and asynchronous conversation handling on the company site serving United Kingdom customers. The implementation embedded the conversational widget into the ecommerce storefront to capture order inquiries, product guidance requests and post purchase support without referencing prior system names.
Configuration emphasized conversational routing, intent detection, session management and structured agent handoff, which are standard functional modules within Chatbots and Conversational AI. Operational coverage centered on customer service and online commerce teams, with governance focused on conversational script management, escalation protocols and phased rollout controls on the website. The deployment also instrumented LivePerson Conversational Cloud analytics to monitor conversation flows and support iterative tuning of intents and responses for ongoing conversational accuracy.
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American Golf Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2021 | 2021 |
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American Golf eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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American Golf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2019 | 2019 |
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CRM | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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American Golf ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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American Golf Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supplier Relationship Management | Procurement |
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2024 | 2024 |
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American Golf TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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American Golf PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2021 | 2021 |
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American Golf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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American Golf CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at American Golf
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Manager | Manager | HR | |
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HR Business Partner | Manager | HR | |
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HR Director | Director | HR | |
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Group Chief Financial Officer | CXO | Finance | |
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Head Of Finance | Director | Finance | |
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Head Of Information Technology | Director | IT | |
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IT Business Analyst & Development Manager | Manager | IT | |
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Site Development and Procurement Manager | Manager | Procurement | |
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Apps Being Evaluated by American Golf Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Golf IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Golf digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD American Golf Technographics
American Golf is a Retail organization based in United Kingdom,
with around 777 employees and annual revenues of $130.0 million.
American Golf operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Eurostop EPOS and LivePerson Conversational Cloud,
covering areas like ERP Financial, Point Of Sale and Chatbots and Conversational AI.
American Golf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Eurostop and LivePerson.
American Golf recently adopted applications including
RheinBrucke MeRLIN SRM in 2024, Klarna Payments in 2021 and Google Workspace (Formerly Google G-Suite) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Golf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Golf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Golf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.