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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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American Golf
Location
1st Floor Westbrook House, Westbrook Centre,
Warrington, WA5 8UH,
United Kingdom
Website
https://www.americangolf.co.uk/
Phone
44 19 2548-8400
Artw industry
Retail
Employee
Revenue

American Golf Technographics

American Golf Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by American Golf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 777 American Golf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that American Golf has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Mission Labs SmartAgent for Call Center in 2019, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems American Golf is running and its propensity to invest more and deepen its relationship with Microsoft , Gamma Telecom , LivePerson or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing American Golf revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Golf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

American Golf Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
Content Delivery Network IaaS 2013 2013
Content Delivery Network IaaS 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Gamma Telecom Legacy Mission Labs SmartAgent Call Center CRM n/a 2019 2019
CRM CRM 2017 2017
Customer Engagement CRM 2019 2019
Customer Experience CRM 2016 2016
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2013 2013
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2021 2021
Sales Automation, CRM, Sales Engagement CRM 2021 2021
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LivePerson Legacy LivePerson Conversational Cloud Chatbots and Conversational AI AI-Powered Application n/a 2019 2019
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2021 2021
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2013 2013
eCommerce eCommerce 2021 2021
Personalization and Product Recommendations eCommerce 2016 2016
Personalization and Product Recommendations eCommerce 2019 2019
Personalization and Product Recommendations eCommerce 2019 2019
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ERP Financial ERP Financial Management 2017 2017
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2020 2020
Payment Processing ERP Financial Management 2021 2021
TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2018 2018
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Point Of Sale ERP Services and Operations 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
Procurement
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Supplier Relationship Management Procurement 2024 2024
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2020 2020
Transactional Email PaaS 2020 2020
Transactional Email PaaS 2021 2021
IT Decision Makers and Key Stakeholders at American Golf
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by American Golf Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD American Golf Technographics

American Golf is a Retail organization based in United Kingdom, with around 777 employees and annual revenues of $130.0 million.

American Golf operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, Mission Labs SmartAgent and LivePerson Conversational Cloud, covering areas like Application Hosting and Computing Services, Call Center and Chatbots and Conversational AI.

American Golf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Gamma Telecom and LivePerson.

American Golf recently adopted applications including RheinBrucke MeRLIN SRM in 2024, Microsoft Clarity in 2021 and Salesforce Marketing Cloud in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of American Golf’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates American Golf’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete American Golf technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.