Springfield, 1144, MA,
United States
American Hockey League Technographics
American Hockey League Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Hockey League and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 American Hockey League employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Hockey League has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2018, Twilio Sendgrid for Transactional Email in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Hockey League is running and its propensity to invest more and deepen its relationship with Google , Communigate , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Hockey League revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Hockey League intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Hockey League Tech Stack and Enterprise Applications
American Hockey League Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, the American Hockey League implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud hosted deployment centralizes Gmail, Google Calendar, Google Drive, Google Docs and directory services to support internal communications and document collaboration for the 45 employee organization, and elements of the Google Workspace deployment are surfaced on their public website. The implementation emphasizes core Collaboration capabilities including email, calendaring, file sharing, and collaborative document editing.
Administration and governance are performed through the Google Workspace Admin console, with internal user provisioning, group management, and access controls configured to match the league's operational needs. Functional modules configured include email routing, shared drives, collaborative documents and calendar scheduling, applied to staff communications, scheduling, and content workflows. The configuration aligns with typical Collaboration category deployments for small organizations, focusing on cloud hosted services, centralized identity controls, and team level collaboration.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
American Hockey League CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2018 | 2018 |
In 2018, the American Hockey League deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website. The league uses Microsoft Xandr Invest to centralize programmatic media buying and ad decisioning for digital inventory on theahl.com, positioning the application as the primary demand side platform for website monetization and audience delivery.
Configuration emphasized standard DSP capabilities, including real time bidding, programmatic buying, audience targeting and segmentation, deal management for private marketplace transactions, campaign trafficking, and campaign reporting and attribution. Xandr Invest (ex AppNexus DSP) was implemented to manage creative delivery and frequency controls, and to expose inventory for negotiated commercial deals and sponsorship execution.
Integration work focused on connecting the DSP to the AHL website ad tag container and content management layer to enable server side ad decisioning and creative rendering, with data feeds routed into the platform for audience activation. Operational ownership rests with marketing and commercial operations, where campaign governance, placement approvals and ad quality controls are managed in the DSP interface, and rollout has been scoped to the website inventory given the organization size and centralized digital media responsibilities.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
American Hockey League PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2018 | 2018 |
In 2018, American Hockey League implemented Twilio Sendgrid for Transactional Email on its website. American Hockey League uses Twilio Sendgrid for Transactional Email to deliver website-driven customer notifications and operational alerts.
Deployment is based on Twilio Sendgrid's cloud-hosted SaaS model, integrated with the AHL website using SMTP relay and Web API calls to orchestrate transactional messaging. Implemented capabilities include dynamic email templates, transactional API endpoints, event webhooks for delivery, bounce and engagement events, and suppression list management to govern sending behavior. Operational scope centers on website-triggered messages and backend alerts, with template and access governance managed in the SendGrid account console to centralize message design and compliance controls. The implementation follows standard Transactional Email workflows for programmatic send, event processing, and template versioning.
|
|
|
|
|
Transactional Email | PaaS |
|
2017 | 2017 |
|
American Hockey League IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Backup as a Service (BaaS) | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
IT Decision Makers and Key Stakeholders at American Hockey League
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by American Hockey League Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||