AI Buyer Insights:

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

American Hockey League Tech Stack and Enterprise Applications

American Hockey League Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2011 2011
In 2011, the American Hockey League implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The cloud hosted deployment centralizes Gmail, Google Calendar, Google Drive, Google Docs and directory services to support internal communications and document collaboration for the 45 employee organization, and elements of the Google Workspace deployment are surfaced on their public website. The implementation emphasizes core Collaboration capabilities including email, calendaring, file sharing, and collaborative document editing. Administration and governance are performed through the Google Workspace Admin console, with internal user provisioning, group management, and access controls configured to match the league's operational needs. Functional modules configured include email routing, shared drives, collaborative documents and calendar scheduling, applied to staff communications, scheduling, and content workflows. The configuration aligns with typical Collaboration category deployments for small organizations, focusing on cloud hosted services, centralized identity controls, and team level collaboration.
Collaboration Collaboration 2018 2018
American Hockey League CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Xandr Invest (ex AppNexus DSP) Digital Advertising Platform CRM n/a 2018 2018
In 2018, the American Hockey League deployed Xandr Invest (ex AppNexus DSP) as a Digital Advertising Platform on its website. The league uses Microsoft Xandr Invest to centralize programmatic media buying and ad decisioning for digital inventory on theahl.com, positioning the application as the primary demand side platform for website monetization and audience delivery. Configuration emphasized standard DSP capabilities, including real time bidding, programmatic buying, audience targeting and segmentation, deal management for private marketplace transactions, campaign trafficking, and campaign reporting and attribution. Xandr Invest (ex AppNexus DSP) was implemented to manage creative delivery and frequency controls, and to expose inventory for negotiated commercial deals and sponsorship execution. Integration work focused on connecting the DSP to the AHL website ad tag container and content management layer to enable server side ad decisioning and creative rendering, with data feeds routed into the platform for audience activation. Operational ownership rests with marketing and commercial operations, where campaign governance, placement approvals and ad quality controls are managed in the DSP interface, and rollout has been scoped to the website inventory given the organization size and centralized digital media responsibilities.
Digital Advertising Platform CRM 2022 2022
Digital Advertising Platform CRM 2022 2022
Marketing Analytics CRM 2016 2016
American Hockey League PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Twilio Legacy Twilio Sendgrid Transactional Email PaaS n/a 2018 2018
In 2018, American Hockey League implemented Twilio Sendgrid for Transactional Email on its website. American Hockey League uses Twilio Sendgrid for Transactional Email to deliver website-driven customer notifications and operational alerts. Deployment is based on Twilio Sendgrid's cloud-hosted SaaS model, integrated with the AHL website using SMTP relay and Web API calls to orchestrate transactional messaging. Implemented capabilities include dynamic email templates, transactional API endpoints, event webhooks for delivery, bounce and engagement events, and suppression list management to govern sending behavior. Operational scope centers on website-triggered messages and backend alerts, with template and access governance managed in the SendGrid account console to centralize message design and compliance controls. The implementation follows standard Transactional Email workflows for programmatic send, event processing, and template versioning.
Transactional Email PaaS 2017 2017
American Hockey League IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Backup as a Service (BaaS) IaaS 2019 2019
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2017 2017

IT Decision Makers and Key Stakeholders at American Hockey League

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by American Hockey League Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Hockey League IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Hockey League digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD American Hockey League Technographics
American Hockey League is a Leisure and Hospitality organization based in United States, with around 45 employees and annual revenues of $15.0 million.
American Hockey League operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Xandr Invest (ex AppNexus DSP) and Twilio Sendgrid, covering areas like Collaboration, Digital Advertising Platform and Transactional Email.
American Hockey League has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Microsoft and Twilio.
American Hockey League recently adopted applications including PubMatic in 2022, Index Exchange in 2022 and Google Cloud Platform (GCP) in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Hockey League’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates American Hockey League’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Hockey League technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.