American Road Group Technographics
American Road Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Road Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 American Road Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Road Group has purchased the following applications: Reynolds and Reynolds DMS for Dealership Management in 2013, Microsoft 365 for Collaboration in 2019, Tealium IQ Tag Management for Tag Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Road Group is running and its propensity to invest more and deepen its relationship with Reynolds and Reynolds Company , Microsoft , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Road Group revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Road Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Road Group Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reynolds and Reynolds Company | CDK Lightspeed EVO | Reynolds and Reynolds DMS | Dealership Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013 American Road Group implemented Reynolds and Reynolds DMS as its core Dealership Management application. The deployment was tied to a database conversion event, with a documented migration from ADP LightSpeed to Reynolds & Reynolds ERA-IGNITE in November 2013, and operations that had previously run on CDK Lightspeed EVO referenced in personnel records.
The Reynolds and Reynolds DMS implementation targeted standard dealership functional areas common to Dealership Management systems, including inventory and vehicle management, sales deal processing, service lane and repair order management, parts and supply control, and back office accounting workflows. Configuration work focused on aligning transaction posting rules, tax and title data capture, and retail finance and insurance data elements to ERA-IGNITE data schemas.
The project architecture emphasized a database conversion and cutover model, migrating transactional and master data into Reynolds & Reynolds ERA-IGNITE while preserving sales, service and parts history for continuity. Operational coverage was concentrated on the retailer level for American Road Group, supporting dealer sales, fixed operations, parts, and accounting teams across its United States operations with centralized DMS transaction processing.
Governance activities reflected typical DMS rollout patterns, including data cleansing ahead of conversion, staged validation of converted records, and redefined workflow controls for repair orders and accounting postings to match Reynolds and Reynolds DMS process models. Training and procedural updates were applied to dealership staff to align daily operations with the new system and the ERA-IGNITE data model.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, American Road Group implemented Microsoft 365 as its Collaboration platform. The deployment is a cloud-first Microsoft 365 tenant configured with core Collaboration capabilities, including Exchange Online email, Microsoft Teams for real-time communication, SharePoint Online for intranet and document libraries, and OneDrive for Business for user file storage, aligned to typical collaboration and productivity workflows.
Operational scope centers on the 30 employee organization with tenant-level account provisioning, group based access controls, and centralized administration through the Microsoft 365 admin interfaces, supporting business functions such as internal communication, document management, and productivity across sales and operations. Microsoft 365 is referenced on the company website, indicating the Microsoft 365 tenancy and services are surfaced externally while serving internal collaboration needs.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tealium | Legacy | Tealium IQ Tag Management | Tag Management | CRM | n/a | 2021 | 2021 |
In 2021, American Road Group implemented Tealium IQ Tag Management as its Tag Management solution on the company website. The Tealium IQ Tag Management deployment centralizes client side tag orchestration, event tracking and runtime tag governance across site pages. The implementation is sized for a 30 person retail organization and focuses on web tag control and containerized change management.
Configuration emphasized a standardized data layer, load rules and reusable tag templates to streamline marketing and analytics workflows, with versioning and container change control enabled within Tealium IQ Tag Management. Operational ownership was aligned to marketing and digital operations to provide centralized approval and auditability for website tracking. American Road Group Tealium IQ Tag Management Tag Management supports website marketing and analytics functions.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at American Road Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by American Road Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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