Amstermax
Amstermax Technographics
Amstermax Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amstermax and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 43 Amstermax employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amstermax has purchased the following applications: Elucidat Platform for Learning and Development in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Magnolia CMS for Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amstermax is running and its propensity to invest more and deepen its relationship with Elucidat , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amstermax revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amstermax intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amstermax Tech Stack and Enterprise Applications
Amstermax HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Elucidat | Legacy | Elucidat Platform | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018, Max Mara implemented Elucidat Platform for Learning and Development to support retail onboarding and product training across Italy and international stores. The deployment targeted store-level learning needs, using Elucidat Platform to produce high-quality, on-brand elearning and to enable mobile-first microlearning appropriate for varied store contexts.
The implementation leveraged Elucidat Platform authoring capabilities to create multi-language courses, orchestrate translations at scale, and apply multi-brand styling templates to maintain consistent brand presentation across labels. Configuration emphasized creative, mobile-friendly microlearning modules and reusable styling components to accelerate content creation for product training and onboarding.
Operational scope encompassed Learning & Development teams supporting retail and store staff, with centralized content governance to manage styling and translation workflows. Elucidat Platform was positioned as the single authoring and delivery layer to manage multi-brand styling and translations at scale while enabling localized course delivery to international stores.
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Amstermax Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Amstermax implemented Google Workspace (Formerly Google G-Suite) to provide centralized Collaboration capabilities for its 43 employee retail operation in the Netherlands. The deployment is visible on the company website and is positioned to support core corporate productivity and communications across the organization.
The implementation configured core Google Workspace modules including Gmail, Calendar, Drive, Docs, Sheets, and the Admin console, establishing a single corporate domain and a basic user provisioning model appropriate for a small enterprise. Configuration emphasis included shared drives for document collaboration, calendar scheduling for cross team coordination, and centralized mailbox routing consistent with Collaboration category workflows.
Operational governance is managed through the Google Workspace Admin console, enabling role based administration, account lifecycle controls, and document sharing policies for corporate staff. The rollout covered typical retail business functions such as administrative operations, merchandising coordination, and customer contact workflows within the Netherlands, linking Amstermax Google Workspace (Formerly Google G-Suite) Collaboration to productivity, communications, and web facing email presence.
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Collaboration | Collaboration |
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2022 | 2022 |
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Amstermax Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Amstermax implemented Magnolia CMS for Content Management on its website. The implementation centralized web content authoring and publishing for the company’s small editorial and marketing team, using Magnolia CMS to manage page templates, component-based content, and a digital asset set. Configuration emphasized structured content models and scheduled publishing to support frequent marketing and promotional updates.
Deployment follows a single-site authoring and public delivery topology, with a dedicated authoring environment for content editors and a rendering tier for public pages, reflecting typical Content Management architecture for an organization of this size. Operational coverage is focused on the corporate website and related marketing content, and governance was organized around role-based editing, templated layouts, and approval workflows to control production publishing. Magnolia CMS serves as the central platform for content operations, editorial governance, and site template management.
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Amstermax eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Amstermax CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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Amstermax ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Amstermax PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Amstermax TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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Amstermax IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Amstermax
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Amstermax Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amstermax IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amstermax digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Amstermax Technographics
Amstermax is a Retail organization based in Netherlands,
with around 43 employees and annual revenues of $6.0 million.
Amstermax operates a diverse technology stack with applications such as
Elucidat Platform, Google Workspace (Formerly Google G-Suite) and Magnolia CMS,
covering areas like Learning and Development, Collaboration and Content Management.
Amstermax has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Elucidat, Google and Magnolia International.
Amstermax recently adopted applications including
Iubenda in 2025, Slack Connect in 2022 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amstermax’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amstermax’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amstermax technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.