Amway Grand Plaza
187 Monroe Ave NW,
Grand Rapids, 49503, MI,
United States
Grand Rapids, 49503, MI,
United States
1 616-774-2000
Leisure and Hospitality
Amway Grand Plaza Technographics
Amway Grand Plaza Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amway Grand Plaza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Amway Grand Plaza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amway Grand Plaza has purchased the following applications: ADP Recruiting for Recruiting, Applicant Tracking System in 2013, Microsoft 365 for Collaboration in 2021, Campaign Monitor Email Marketing for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amway Grand Plaza is running and its propensity to invest more and deepen its relationship with ADP , Microsoft , Campaign Monitor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amway Grand Plaza revenues, which have grown to $1.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amway Grand Plaza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amway Grand Plaza Tech Stack and Enterprise Applications
Amway Grand Plaza HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Amway Grand Plaza implemented ADP Recruiting as its applicant tracking solution. ADP Recruiting is deployed on the Amway Grand Plaza careers website to capture candidate applications and manage the external hiring funnel, aligning the implementation with the Recruiting,Applicant Tracking System category. The configuration consolidates online job postings and candidate intake through the public career site and routes applicants into ADP Recruiting for downstream screening and recruiter review.
Amway Grand Plaza uses ADP Recruiting, a Recruiting,Applicant Tracking System, to support talent acquisition and HR hiring workflows. The deployment covers core ATS capabilities including job requisition posting, candidate application intake, resume parsing, candidate tracking across screening and interview stages, interview coordination, and an employer portal for applicant communication. Operational ownership is centered on HR and talent acquisition, with processes standardized for requisition management, application routing, and status updates, and with automation applied to reduce manual handoffs consistent with applicant tracking system patterns.
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Amway Grand Plaza Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Amway Grand Plaza implemented Microsoft 365 to establish a unified Collaboration layer across corporate operations. Microsoft 365 serves Collaboration functions for internal communications, document collaboration, meetings and productivity across the hotel's business functions.
The Microsoft 365 deployment centered on core workloads such as Exchange Online for enterprise email, Microsoft Teams for meetings and chat, SharePoint Online for intranet and document management, OneDrive for Business for user file storage, and the Office desktop and web applications for productivity. Configuration efforts emphasized mailbox provisioning, Teams tenant topology, SharePoint site architecture, document libraries and version control, and OneDrive synchronization to enable standard collaboration workflows.
Architecturally the environment was provisioned as a centralized tenant with tenant-level administration, role based access controls and policy driven compliance settings to manage retention and information protection. The hotel's public website references Microsoft 365 assets, indicating active tenant services or web facing components associated with the corporate environment.
The implementation spanned corporate departments including front desk operations, sales and marketing, human resources and finance and was positioned to support hotel operations and back office collaboration. Governance focused on administrative controls, content lifecycle policies and user access processes to standardize collaboration practices across the enterprise.
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Amway Grand Plaza CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Campaign Monitor | Legacy | Campaign Monitor Email Marketing | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020 Amway Grand Plaza implemented Campaign Monitor Email Marketing, a Marketing Automation solution, to operationalize web-driven guest communications. The deployment emphasized embedding Campaign Monitor Email Marketing on the Amway Grand Plaza website for subscription capture and outbound promotional activity. The initiative targeted the corporate marketing organization and guest services teams for newsletters, promotions, and event outreach.
Configuration focused on core Marketing Automation capabilities including a reusable template library for responsive email design, list and subscriber management, audience segmentation with personalization tokens, and automated campaign workflows for scheduled send sequences. The team configured templates and segment definitions to support promotional cycles and targeted guest messaging. Campaign Monitor Email Marketing was used to orchestrate multi-step email sequences and maintain centralized campaign assets.
Operational integration was implemented through on-site embedded sign-up forms and web-based subscription flows that populate Campaign Monitor Email Marketing subscriber lists. The rollout covered marketing, reservations, and guest services functions, keeping execution web-centric and focused on direct guest communication channels.
Governance introduced centralized campaign approval, suppression list management, and scheduling controls to coordinate promotional calendars across departments. Workflow changes emphasized template governance and segmentation rules to standardize messaging and reduce recipient overlap.
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Amway Grand Plaza IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Amway Grand Plaza
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Amway Grand Plaza Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amway Grand Plaza IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amway Grand Plaza digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Amway Grand Plaza Technographics
Amway Grand Plaza is a Leisure and Hospitality organization based in United States,
with around 4000 employees and annual revenues of $1.18 billion.
Amway Grand Plaza operates a diverse technology stack with applications such as
ADP Recruiting, Microsoft 365 and Campaign Monitor Email Marketing,
covering areas like Recruiting, Applicant Tracking System, Collaboration and Marketing Automation.
Amway Grand Plaza has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, Microsoft and Campaign Monitor.
Amway Grand Plaza recently adopted applications including
Microsoft 365 in 2021, Campaign Monitor Email Marketing in 2020 and DigitalOcean Droplets in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amway Grand Plaza’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amway Grand Plaza’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amway Grand Plaza technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.