AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

ANAABU Tech Stack and Enterprise Applications

ANAABU ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoho Corp. Legacy Zoho Books ERP Financial ERP n/a 2021 2021
Payment Processing ERP 2022 2022
ANAABU AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shark Byte Legacy HelpCenter Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, ANAABU deployed HelpCenter, a Chatbots and Conversational AI application, on its public website to support customer interactions for the Malaysia based consumer packaged goods brand. The implementation is focused on on-site conversational engagement, aligning HelpCenter with ecommerce customer service and product discovery workflows rather than back office systems. HelpCenter was configured to deliver an embedded conversational widget and a curated knowledge base for automated FAQ resolution, product detail queries, and on-site lead capture via conversational forms. Configuration emphasized intent classification and scripted dialog flows to route common consumer questions into automated answers, with fallback prompts to capture contact information when human follow up is required. Operational ownership sits with a small internal team responsible for content governance, knowledge base updates, and conversational script tuning, reflecting the companys ten person scale. The deployment scope is the corporate website only, impacting customer support, ecommerce engagement, and marketing communications through automated on-site conversational experiences.
ANAABU eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shopify Legacy Shopify eCommerce eCommerce n/a 2017 2017
ANAABU CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2021 2021
Tag Management CRM 2023 2023
ANAABU IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2023 2023

IT Decision Makers and Key Stakeholders at ANAABU

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by ANAABU Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ANAABU IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ANAABU digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD ANAABU Technographics
ANAABU is a Consumer Packaged Goods organization based in Malaysia, with around 10 employees and annual revenues of $2.0 million.
ANAABU operates a diverse technology stack with applications such as Zoho Books, HelpCenter and Shopify, covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
ANAABU has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zoho Corp., Shark Byte and Shopify.
ANAABU recently adopted applications including Google Tag Manager in 2023, Cloudflare CDN in 2023 and Apple Pay in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ANAABU’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates ANAABU’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ANAABU technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.