ANAABU Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ANAABU and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 ANAABU employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ANAABU has purchased the following applications: Zoho Books for ERP Financial in 2021, HelpCenter for Chatbots and Conversational AI in 2022, Shopify for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ANAABU is running and its propensity to invest more and deepen its relationship with Zoho Corp. , Apple , Shark Byte or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ANAABU revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ANAABU intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Books | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shark Byte | Legacy | HelpCenter | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, ANAABU deployed HelpCenter, a Chatbots and Conversational AI application, on its public website to support customer interactions for the Malaysia based consumer packaged goods brand. The implementation is focused on on-site conversational engagement, aligning HelpCenter with ecommerce customer service and product discovery workflows rather than back office systems.
HelpCenter was configured to deliver an embedded conversational widget and a curated knowledge base for automated FAQ resolution, product detail queries, and on-site lead capture via conversational forms. Configuration emphasized intent classification and scripted dialog flows to route common consumer questions into automated answers, with fallback prompts to capture contact information when human follow up is required.
Operational ownership sits with a small internal team responsible for content governance, knowledge base updates, and conversational script tuning, reflecting the companys ten person scale. The deployment scope is the corporate website only, impacting customer support, ecommerce engagement, and marketing communications through automated on-site conversational experiences.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2023 | 2023 |
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